Kumho Petrochemical SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1562

SWOT Analysis of Kumho Petrochemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kumho Petrochemical

Parent Company

Korea Synthetic Rubber Industries


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

Beyond the best


World's largest synthetic rubber and resin makers

Kumho Petrochemical STP


Synthetic rubbers, synthetic resins and others

Target Group

Resins, rubbers, chemicals, electronic and building materials


High end environment friendly product providers

Kumho Petrochemical SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kumho Petrochemical :

1. Offers a wide variety of product portfolio thereby offering a insulation against fluctuating demand cycles that exists in the industry

2. Regained independence to take management decisions, from creditors by signing MO U with creditors

3. The company has operational presence in South Korea, the US, Indonesia, Germany and China.

4. Business strategy backed by rigorously tested risk management capabilities

5. Nearly 1500 people work with the organisation


1. Growth challenged due to the Eurozone's inability to find a clear resolution to its unfolding financial crisis, which is expected to prolong the current economic sluggishness

2. The profit margin has been greatly affected due to the increase in competition in the industry

3. Anti-dumping concerns raised against the company has tarnished the image of the company in the view of the stake holders


1. The expanding capacity of the plants provides scope for the company to cater to growing demands in the rubber industry

2. Sustained investment in new product development has also contributed to the energizing of related industries and product portfolio

3. Awarded the “Environmentally Friendly Company” by the Ministry of Environment providing the environmental backing to stand against the stringent rules in industry in future


1.  Rise in demand for the raw material of rubber industry has made them costlier and scarcely available

2. The continuous reduction in profit margin may push the company out of business

3. The company is more focused on rubber and resin products thus making the company susceptible to risk of reduction in demand

Kumho Petrochemical Competition


Below are the 3 main Kumho Petrochemical competitors :

1. The Dow Chemical Company


3. Hyundai Corporation


The brandguide table above concludes the Kumho Petrochemical SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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