Praj Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1238

SWOT Analysis of Praj Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Praj Industries

Parent Company

Praj Industries


Industrial Products


Diversified chemicals

Tagline/ Slogan

Excellence and Engineering


Innovative clean and green solutions



Alcohol and breweries, Water treatment, Bio nutrient, Critical process equipment and system and Agri service

Target Group

Bio-ethanol facilities, brewery plants, and water and wastewater treatment systems


Providers of sustainable solutions

SWOT Analysis


1. The company has strong global operations with presence in countries such as India, the US, the UAE, South Africa, Thailand, Brazil and the Philippines

2. Their robust low water consumption’ designs for our ethanol plants as made some Companies overcome the terrible draught

3. In addition to diversified chemicals the company is also present in delivering know-how, license, engineering design, project management, commissioning, and turnkey projects

4. Pioneers in producing a zero-pollution system for treatment of distillery effluents


1. Praj Industries was under the IT scanner due to alleged income tax evasion which tarnished the image of the company

2. Reduction in profit margin due to increase in operation cost


1. Increased participation in the international market will help in growth of business

2. Strategic acquisitions and joint ventures can improve the product line and portfolio

3. New projects and products in pipeline will cater to the growing demand


1. Growing competition and lower profitability threatens the industry

2. Increasing rates of interest violates the

3. Turbulent economic conditions may affect operations



1. AIA Engineering

2. Triveni turbines

3. Gujarat Apollo Industries Ltd.


The table above concludes the Praj Industries SWOT analysis along with its marketing and brand parameters.


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