Tosoh SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1529

SWOT analysis of Tosoh analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tosoh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tosoh to benchmark its business & performance as compared to the competitors and industry. Tosoh is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Tosoh competitors and elaborates Tosoh market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tosoh SWOT, Competitors, Marketing STP & Brand analysis Table
Tosoh Brand Analysis
Parent Company

Toyo Soda Manufacturing Company


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

The Chemistry of Innovation


Largest chlor-alkali manufacturers in Asia

Tosoh STP

Chlor-alkali, petrochemical, specialty, and engineering

Target Group

Basic chemicals and cement, leather, polymer, hydro-carbon products, film materials, quartz and water treatment industries and construction business


Caters to new and traditional industries

Tosoh SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tosoh. Strengths are:

1. Revenue growth driven by entry into China

2. Tosoh operations include a diverse portfolio of products and services separated into five business groups providing a wide portfolio of products

3. The company has a strong global presence with operations in Asia, North America and Europe

4.  Specialty segment helping the company in generating most of its operating income

5. The Japanese company has over 11000 employees in the organisation

6. The Tosoh group comprises of over 130 companies also


Here are the weaknesses in the Tosoh SWOT Analysis:

1. The accidents in Nanyo complex affected operations

2. Corporate performance and product supply is affected by the high risk associated with chemical manufacturing

3. High completion has resulted in the decrease in profit margin associated with the products


Following are the Opportunities in Tosoh SWOT Analysis:

1. The forth coming launch of various new products expected to drive growth in the company

2. Cost saving in the operation of Tosoh can be made by reorganization of NPU's operations

3. Can capitalize on the increasing demand for lithium-ion secondary batteries used in hybrid and electric vehicles


The threats in the SWOT Analysis of Tosoh are as mentioned:

1. Changing competitive landscape in Japanese chemical industry

2. High exposure to natural disaster can affect the companies operation

3. The stringent environmental laws can also affect the future operations

Tosoh Competition

Below are the top 4 Tosoh competitors:

1. Nippon Soda Co., Ltd.

2. RPM International Inc.

3. Shin-Etsu Chemical Co., Ltd.

4. Sumitomo Chemical Company, Limited


The brandguide table above concludes the Tosoh SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tosoh. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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