Tosoh SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1232

SWOT Analysis of Tosoh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Toyo Soda Manufacturing Company


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

The Chemistry of Innovation


Largest chlor-alkali manufacturers in Asia

Tosoh STP


Chlor-alkali, petrochemical, specialty, and engineering

Target Group

Basic chemicals and cement, leather, polymer, hydro-carbon products, film materials, quartz and water treatment industries and construction business


Caters to new and traditional industries

Tosoh SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tosoh :

1. Revenue growth driven by entry into China

2. Tosoh operations include a diverse portfolio of products and services separated into five business groups providing a wide portfolio of products

3. The company has a strong global presence with operations in Asia, North America and Europe

4.  Specialty segment helping the company in generating most of its operating income

5. The Japanese company has over 11000 employees in the organisation

6. The Tosoh group comprises of over 130 companies also


1. The accidents in Nanyo complex affected operations

2. Corporate performance and product supply is affected by the high risk associated with chemical manufacturing

3. High completion has resulted in the decrease in profit margin associated with the products


1. The forth coming launch of various new products expected to drive growth in the company

2. Cost saving in the operation of Tosoh can be made by reorganization of NPU's operations

3. Can capitalize on the increasing demand for lithium-ion secondary batteries used in hybrid and electric vehicles


1. Changing competitive landscape in Japanese chemical industry

2. High exposure to natural disaster can affect the companies operation

3. The stringent environmental laws can also affect the future operations

Tosoh Competition


Below are the 4 main Tosoh competitors :

1. Nippon Soda Co., Ltd.

2. RPM International Inc.

3. Shin-Etsu Chemical Co., Ltd.

4. Sumitomo Chemical Company, Limited


The brandguide table above concludes the Tosoh SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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