Clariant Chemicals India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Clariant Chemicals India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clariant Chemicals India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clariant Chemicals India to benchmark its business & performance as compared to the competitors and industry. Clariant Chemicals India is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clariant Chemicals India competitors and includes Clariant Chemicals India target market, segmentation, positioning & Unique Selling Proposition (USP).

Clariant Chemicals India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Clariant Chemicals India Brand Analysis
Parent Company

Sandoz Productose


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan



Delivers satisfying and effective solutions

Clariant Chemicals India STP
Clariant Chemicals India Segmentation

Pigments and colors, and dyes and specialty chemicals

Clariant Chemicals India Target Market

Additives; catalysts; detergents and intermediates; functional materials; industrial and consumer specialties; leather services; masterbatches; oil and mining services; and pigments.

Clariant Chemicals India Positioning

Chemical solution providers

Clariant Chemicals India SWOT Analysis
Clariant Chemicals India Strengths

Below are the Strengths in the SWOT Analysis of Clariant Chemicals India:

1. Company remains a zero debt company with no long-term borrowing

2. Major supplier of products for functional effects in plastics, coatings and printing inks in India

3. Company's functional materials business offers products and solutions for a wide variety of industries such as the edible oil, foundry, pharmaceuticals, logistics, and water treatment industries

4. Clariant is a global leader in masterbatches for color, additive concentrate and innovative performance solutions for plastics.

5. In India, it is one of the largest producer of Pigments, Textile Chemicals & Leather Chemicals

Clariant Chemicals India Weaknesses

Here are the weaknesses in the Clariant Chemicals India SWOT Analysis:

1. The company divested its Diketene and Intermediate business

2. Primarily operates out of India and thus subjected to the risk of geographic concentration of operation

Clariant Chemicals India Opportunities

Following are the Opportunities in Clariant Chemicals India SWOT Analysis:

1. High product innovation possible through the researches and innovations at Consumer care laboratory

2. They are engaged in engaged in providing pigments, leather chemicals and biocides for paints which has an increasing demand

3. Crop protection laboratory can contribute greatly to the growth of agribusiness which is the highest potential business in India

Clariant Chemicals India Threats

The threats in the SWOT Analysis of Clariant Chemicals India are as mentioned:

1. Threatened by the slowdown in global economic growth and the recessionary economic conditions that is affecting the diversified chemical sector

2.  The ongoing litigations affect the growth of the company and its expansion plan

3. The single location operation also increases the instability at the times financial turbulence

Clariant Chemicals India Competition

Below are the top 2 Clariant Chemicals India competitors:

1. Sudarshan Chemical Industries Ltd

2. Pidilite Industries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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