Elantas Beck India SWOT Analysis, USP & Competitors

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SWOT Analysis of Elantas Beck India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Elantas Beck India

Parent Company

ALTANA

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

-

USP

Specialists in Electrical Insulation Systems

STP

Segment

Primary insulation, secondary insulation, electronic and engineering materials and technical services

Target Group

Varnishes, solvents, paint industry, chemicals and pigments, resins and enamels, electronics and electrical industries

Positioning

Specialty chemicals for electrical insulation and construction industries

SWOT Analysis

Strengths

1. Engaged and committed employees carrying growing aspirations are the real growth drivers and the strength of this Company

2. Robust systems of Quality, Environment, Occupational Health and Safety Management

3. Technical improvements through a systematic scale-up process and enhancements in response time for new product development

4. Many infrastructural modifications and additions have resulted in decongestion and optimization of the Resin Plant & enhancing production capacity of varnishes and thinners.

Weaknesses

1. Margins remained under pressure as domestic economic situation adversely influenced the performance of Indian economy, especially of the industrial sector

2. Sharp reduction in the electrical equipment enquiries and postponement of capital projects due to decline demand in energy

Opportunities

1. To address concerns about continuing future availability of key raw materials, efforts are being made to develop synthetic alternatives in place of raw materials of natural origin

2. Revival of the Indian manufacturing economy and the emerging opportunities and business prospects in this segment

3. Development initiatives are also aligned to offer a range of RoHS compliant products and systems to its customers

Threats

1. Decrease in overall contribution margins despite a number of innovative steps taken by the Company to reduce costs

2. Demand pull virtually missing in the industry

3. Forecasted increase in procurement costs of a host of key raw materials

Competition

Competitors

1. Clariant Chemicals (India) Ltd

2. Aarti Industries

3. Godrej industries

 

The table above concludes the Elantas Beck India SWOT analysis along with its marketing and brand parameters.

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