IOL Chemicals and Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 779

SWOT Analysis of IOL Chemicals and Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IOL Chemicals and Pharmaceuticals

Parent Company

IOL Chemicals and Pharmaceuticals


Industrial Products


Diversified chemicals

Tagline/ Slogan



Leading organic chemicals manufacturer and supplier



Chemicals and drugs

Target Group

Textiles, Pharmaceutical & Packaging industries


Unwavering focus on Quality, Commitment & Delivery

SWOT Analysis


1. The company has overseas customers from around 45 countries including Bangladesh, Thailand, the UAE, Syria, Singapore, Hong Kong, Pakistan, Egypt, Malaysia, Peru, Brazil, the Philippines, and Jordan

2.  The company has a portfolio of textiles, paints & varnishes, gases, soaps, pharmaceuticals and is one of the most diversified

3. With improvement in production efficiency the company was able to reduce the cost of material consumption

4. It has de- bottlenecked and enhanced its capacities in drug as well as chemical segments


1. Significant increase in financial cost  due to high cost macro scenario in India and to a lesser extent increase in borrowings.

2. Transport and communications are complex resulting in delays and slow movement of goods.

3. Company is exposed to heavy competition from indigenous as well as foreign players which means less market share


1. Large domestic market, with good potential for growth

2. Major raw material requirements of the industry are produced with in the division itself

3. Huge scope for backward and forward integration of processes


1. Cost of power & cost of finance in India is very high as compared to prevailing in developed countries.

2. Risk of human capital due to high work for acquisition and retention of right talent is critical to maintain desired operational standards

3. Technological advancement could result in asset obsolescence warranting a high cost of replacement



1. Clariant chemicals

2. Wimco

3.BASF India


The table above concludes the IOL Chemicals and Pharmaceuticals SWOT analysis along with its marketing and brand parameters.


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