Jindal Poly Films SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Jindal Poly Films analyses the brand by its strengths, weaknesses, opportunities & threats. In Jindal Poly Films SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jindal Poly Films to benchmark its business & performance as compared to the competitors. Jindal Poly Films is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Jindal Poly Films SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Jindal Poly Films SWOT Analysis:

SWOT Analysis of Jindal Poly Films

For Jindal Poly Films, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Jindal Poly Films Strengths

The strengths of Jindal Poly Films looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jindal Poly Films :

1. Huge investment in low cost and highly efficient modern thin film extrusion plants

2. JPFL employs stringent controls to ensure the safety of its asset base against loss and misuse

3. Increase in purchasing power in the developing countries has resulted in a significant rise in per capita consumption of flexible packaging materials

4. Excellent industrial relations which induces the right culture for an efficient working

5. One of the largest players of polyfilms in India

Jindal Poly Films Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jindal Poly Films SWOT Analysis:

1. The recession witnessed closing down of capacities in Western Europe and U.S.A. coupled with the shift in demand

2. Production of thick BOPETS is limited to established producers in U.S.A., Europe, Japan and Korea

Jindal Poly Films Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jindal Poly Films SWOT Analysis:

1. Thin BOPET films constitute nearly three fourth of the worlds consumption and the company manufacturers both thick and thin BOPETs

2. High demand for thin BOPET films and comparably high profit margin

3. Penetration of flexible packaging in the developing economies in Asia is still low and huge opportunities exist for growth with the increase in organized retail and small serve packs

Jindal Poly Films Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jindal Poly Films are as mentioned:

1. Given the volatile trend in crude oil and demand for polymers for competing applications the pressure on input costs can fluctuate

2. Latest and modern machinery with most competent technical backup does not ensure success against fierce competitions

3. Capacity increase in many part of Asia and India, without corresponding increase in demand

Jindal Poly Films Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Jindal Poly Films:

1. Cosco Films Ltd

2. Polyplex Corporation

3. Midland polymers

Hence this concludes the Jindal Poly Films SWOT analysis.

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About Jindal Poly Films

Jindal Poly Films Overview
Parent Company

B.C. Jindal Group


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan



Largest single location plant in the world

Jindal Poly Films STP

Polyester film, polypropylene film, steel pipes, and photographic products

Target Market

Polyethylene terephthalate (PET) films, biaxially- oriented polypropylene (BOPP) films, metalized films, and coated films for textile and packaging industry.


Largest players in polyfilms


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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