Jindal Poly Films SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2130

SWOT Analysis of Jindal Poly Films with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jindal Poly Films Ltd

Parent Company

B.C. Jindal Group


Industrial Products


Diversified chemicals

Tagline/ Slogan



Largest single location plant in the world



Polyester film, polypropylene film, steel pipes, and photographic products

Target Group

Polyethylene terephthalate (PET) films, biaxially- oriented polypropylene (BOPP) films, metalized films, and coated films for textile and packaging industry.


Largest players in polyfilms

SWOT Analysis


1. Huge investment in low cost and highly efficient modern thin film extrusion plants

2. JPFL employs stringent controls to ensure the safety of its asset base against loss and misuse

3. Increase in purchasing power in the developing countries has resulted in a significant rise in per capita consumption of flexible packaging materials

4. Excellent industrial relations which induces the right culture for an efficient working

5. One of the largest players of polyfilms in India


1. The recession witnessed closing down of capacities in Western Europe and U.S.A. coupled with the shift in demand

2. Production of thick BOPETS is limited to established producers in U.S.A., Europe, Japan and Korea


1. Thin BOPET films constitute nearly three fourth of the worlds consumption and the company manufacturers both thick and thin BOPETs

2. High demand for thin BOPET films and comparably high profit margin

3. Penetration of flexible packaging in the developing economies in Asia is still low and huge opportunities exist for growth with the increase in organized retail and small serve packs


1. Given the volatile trend in crude oil and demand for polymers for competing applications the pressure on input costs can fluctuate

2. Latest and modern machinery with most competent technical backup does not ensure success against fierce competitions

3. Capacity increase in many part of Asia and India, without corresponding increase in demand



1. Cosco Films Ltd

2. Polyplex Corporation

3. Midland polymers


The table above concludes the Jindal Poly Films SWOT analysis along with its marketing and brand parameters.


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