Phillips Carbon Black SWOT Analysis, USP & Competitors

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SWOT Analysis of Phillips Carbon Black with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Phillips Carbon Black Ltd

Parent Company

RPG Group


Industrial Products


Diversified chemicals

Tagline/ Slogan

Growing legacies


India’s largest carbon black manufacturer



Carbon black and power segment

Target Group

Elastomer, plastic, paints and ink manufacturing industries


Pioneers in carbon black in the country

SWOT Analysis


1. PCBL’s after sales service and strong technical support ensures a fiercely loyal base of customers

2. The company has redefined its business by establishing captive power plants at each factory from the off-gas or waste product from the carbon black manufacturing process

3. Industrial relations scenario at all the units continue to remain robust, healthy and forward looking.

4. The Company continues to work closely with India Trees Foundation, while strictly adhering to Environment, Health and Safety norms at all its manufacturing locations

5. The company are pioneers in the carbon black segment in India

6. It has strong associations which include JK Tyres, Bridgestone, MRF, Ceat, Birla Tyres etc


1. The domestic carbon black industry was impacted by a slowdown within the automobile sector

2. The increasing dumping of carbon black into India by China and other countries also affected the domestic demand

3. The Company is affected by stringent regulations relating to environment which affects operations and global reach


1. Power continues to be an attractive segment for your company for improving profitability.

2. The Company has chalked out plans to raise sales from Specialty Carbon blacks segment as the demand is increasing

3. The strategic location of the four plants in different parts of India would facilitate Company to optimize logistic costs within India and outside.


1. Withdrawal of Anti Dumping Duty on carbon black.

2. Inadequate infrastructure at ports, causing detention of vessels and higher freight cost.

3. Continuing high inflation which may dampen the purchasing power of customers



1. Adani Power Limited

2. Aditya Birla Group

3. BASF India


The table above concludes the Phillips Carbon Black SWOT analysis along with its marketing and brand parameters.


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