SI Group SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2099

SWOT Analysis of SI Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SI Group Ltd

Parent Company

SI Group Ltd


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

The substance inside; The Power of Partnership


Leading global developer and manufacturer of phenolic resins

SI Group STP


Fuel additives, plastics and surfactants

Target Group

Rubber resins, industrial resins, adhesive resins, fuels and lubricants, plastic additives, surfactants, and engineering plastics


Committed to producing, delivering, and continually improving chemical intermediates

SI Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SI Group :

1. Operating facilities on five continents and are working closely with customers in 90 countries

2. Advanced research and development, manufacturing processes, and logistics capabilities set the benchmark for efficiency and corporate responsibility

3. State-of-the-art testing facilities Niskayuna, New York; Navi Mumbai, India; Shanghai, China; Rio Claro, Brazil; and Pratteln, Switzerland support strong research and development

4. Facilities are renowned for their capacity, efficiency, precision monitoring technology, safety, and flexibility


1. Significant decrease in the operating margin due to the increase in price of raw material and operations cost

2. The complaint with the International Trade Commission from SI  and the rejection from authorities has provided some friction in the administrative operations

3. The rules and regulations governing the chemical manufacturing and processing sector are having impact on the operation


1. Developing technologies that improve raw material yields and product purity, and are competitive in the marketplace provide huge scope for the company

2. Company is in continuous process of developing and expanding the portfolio to address the demand

3. Attempts to reduce energy consumption through novel and innovative technology development around new and existing products helps in supporting sustainability


1. Turbulent economic conditions pose a serious threat to the industry in terms of profit margin and reduction in demand at the target groups

2. Stringent regulations in environmental front can hamper the profit margin further

SI Group Competition


Below are the 2 main SI Group competitors :

1. Clariant chemicals

2. The Dow chemicals


The brandguide table above concludes the SI Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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