Solar Industries India Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2256

SWOT Analysis of Solar Industries India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Solar Industries India Ltd

Parent Company

Solar Group


Industrial Products


Diversified chemicals

Tagline/ Slogan



Leader in the specialized industry of explosives



Bulk explosives, cartridge explosives, and detonator and detonating fuse, and cast boosters

Target Group

Mining (primarily coal), infrastructure and construction industries


Manufacturers of complete range of industrial explosives

SWOT Analysis


1. The company operates globally with presence in Africa, Europe, Middle East and South East Asia.

2. Company has both export and import so Company enjoys lower cost of fund by way of export packing credit and buyers credit.

3. The company has collaborated with local players in the African region to set up manufacturing plants in Zambia, Tanzania and Nigeria.

4. The Company plans a phased capex programme that reduces fund cost


1. India's per capita steel consumption is still less constrained by the lack of infrastructure development, high power cost and non availability of resources

2. Government classified Ammonium Nitrate raw material as an explosive. This classification restricts the imports in bulk quantity and hence limited international trade


1. As a prospering economy, India faces energy insecurity; coal production is expected to grow

2. India's steel production is expected to increase substantially

3. Landed cost of imported AN has gone up, which is boosting domestic availability of AN. This will help the Company to reduce its inventory and dependency on imports


1. Great risk associated with handling and manufacturing of explosives

2. Cost requirements due to the stringent rules and regulations governing the safety industry

3. Non availability of raw material due to the nature of raw materials such as AN



1. Castrol India

2. Pidilite Industries

3. Elantas beck


The table above concludes the Solar Industries India Ltd SWOT analysis along with its marketing and brand parameters.


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