Prior Scientific SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1235

SWOT analysis of Prior Scientific analyses the brand/company with its strengths, weaknesses, opportunities & threats. Prior Scientific is one of the leading brands in the IT & Technology sector. The table below also lists the top Prior Scientific competitors and elaborates Prior Scientific segmentation, targeting, positioning & USP.

Prior Scientific

Parent Company

Prior Scientific


Precision optical instruments


IT & Technology

Tagline/ Slogan

Precision in Motion


Unmatched quality and flawless instrument manufacturer

Prior Scientific STP


Industrial scientific equipment

Target Group

Research, health care, Telecom industry


Precision and customized solution provider for scientific equipments

Prior Scientific SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Prior Scientific. Strengths are:

1. Has won many awards for its microscopes.
2. Is an ISO 9001, quality managed company.
3. Provides customized solution to its customers.
4. Has all relevant data, manuals, software in website. (which is beneficial and useful to its customers)

5. Has a strong brand name in its industry (since 1919)

6. Product portfolio include motorized microscope stages, laser autofocus systems, fluorescence illumination systems and much more


Here are the weaknesses in the Prior Scientific SWOT Analysis:

1.Has a limited presence worldwide. Only present in majorly 4 countries.
2. Produces premium goods, which may be expensive for smaller companies.
3. Huge investment in R&D may reduce flexibility for Prior Scientific


Following are the Opportunities in Prior Scientific SWOT Analysis:

1. Opportunity in other countries, all across the world.
2. Can enter into consumers market also, allowing a mass market reach.
3. Can tie up with telecom operators for its sale of microscope for optical fiber testing equipment.


The threats in the SWOT Analysis of Prior Scientific are as mentioned:

1. High cost of production for Prior may allow other low cost companies to eat Prior’s market share.
2. Threats from renowned brands like Olympus, Nikon, based on their brand equity.

3. Unfavorable market demands and strict govt policies

Prior Scientific Competition


Below are the top 3 Prior Scientific competitors:


The brandguide table above concludes the Prior Scientific SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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