Daisy Group SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1477

SWOT Analysis of Daisy Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daisy Group

Parent Company



IT services, including connectivity, voice, maintenance, as well as cloud and hosting solutions.



Tagline/ Slogan

When you need support, we will provide it


Service excellence



Internet and telecommunications services, including hosting, broadband Internet connections, and VOIP.

Target Group

Multi-national corporate, public sector organizations, high street brand names and small local businesses


Positioned as an enabler of the procurement of best-of-breed services that could be delivered on one bill.

SWOT Analysis


1. More than 60,000 customers.
2. Supplies IT and communications to some of the UK’s best known organizations
3. Named the fastest growing technology business in the UK in the 2005 Sunday Times’ Tech Track
4. Strong market value and 1,500 employees

5.Excellent customer satisfaction

6. Its subsidiaries include Daisy Health and Daisy Wholesale


1. Not very active globally
2. Having built a good customer relationship, it mainly relies on direct marketing though its own sales people rather than public campaigns and hence incurs more costs


1. Rapidly evolving market with new opportunities for growth

2. Increasing purchasing power for people
3. Lot of acquisitions are helping it enhance its size and reach


1. Very turbulent market with high competition
2. Variance in global economic conditions



1.British Telecom
2.Everything Everywhere
3.Sky Broadband


5.Virgin Media


The table above concludes the Daisy Group SWOT analysis along with its marketing and brand parameters.


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