Yepme SWOT Analysis, Competitors & USP

Yepme SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Yepme, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yepme to benchmark its business & performance as compared to the competitors, and make strategic improvements. Yepme is one of the leading brands in the IT & Technology sector.

The article below lists the Yepme SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Yepme SWOT Analysis:

SWOT Analysis of Yepme

For Yepme, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Yepme Strengths

The strengths of Yepme looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Yepme :

1.Sale of private labels improves its margins

2. Its website comes in various languages like hindi, tamil, telegu etc to meet regional needs.

3. Through yepmeworld.com, it has begun the sale of yepme brand outside India.

4.Brand awareness by Indian film stars like Shah Rukh Khan, Farhan Akhtar, Esha Gupta alongwith TVCs, print and online promotion

5. Funding by investors like TCS Capital, JS Capital, Helion Venture Partners etc

6. Huge customer base and strong presence on Social media platforms

7. Sale of products in 1000 cities

Yepme Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yepme SWOT Analysis:

1. Intense competition means low market share growth

2. Online payments still appear vulnerable to a large population hence inability to tap huge e-commerce market

Yepme Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yepme SWOT Analysis:

1. Collaboration with offline stores to sell “yepme” brand products.

2. Leveraging their strength to capture a major share of the tier 2 and 3 market

3. Expanding penetration in India as well as global promotion

Yepme Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yepme are as mentioned:

1.Competition from the established ecommerce companies who have marketplace models like Jabong, Myntra etc

2. Several product aggregators  like Jungle.com, Yebhi.com gives customer a lot of choices

3. Govt policies and economic fluctuations can affect business operations

Yepme Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Yepme:

1. Jabong

2. Zovi

3. Myntra

4. Flipkart

5. Amazon

Hence this concludes the Yepme SWOT analysis.

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About Yepme

Yepme Overview
Parent Company	VAS Data Service Private Ltd
Category	Ecommerce
Sector	IT & Technology
Tagline/ Slogan	#freshfashion
USP	Private labels with its unique fashion appeal
Yepme STP
Segmentation	Price sensitive customers who do not have loyalty towards branded products
Target Market	Online users of Tier 2 and 3 cities
Positioning	Fresh fashion at affordable rates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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