Yepme SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Yepme analyses the brand by its strengths, weaknesses, opportunities & threats. In Yepme SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yepme to benchmark its business & performance as compared to the competitors. Yepme is one of the leading brands in the IT & Technology sector.

The table below lists the Yepme SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yepme competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Yepme SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yepme Brand Analysis
Parent Company

VAS Data Service Private Ltd

Category

Ecommerce

Sector

IT & Technology

Tagline/ Slogan

#freshfashion

USP

Private labels with its unique fashion appeal

Yepme STP
Segment

Price sensitive customers who do not have loyalty towards branded products

Target Group

Online users of Tier 2 and 3 cities

Positioning

Fresh fashion at affordable rates

SWOT Analysis of Yepme
Yepme Strengths

Below are the Strengths in the SWOT Analysis of Yepme:

1.Sale of private labels improves its margins

2. Its website comes in various languages like hindi, tamil, telegu etc to meet regional needs.

3. Through yepmeworld.com, it has begun the sale of yepme brand outside India.

4.Brand awareness by Indian film stars like Shah Rukh Khan, Farhan Akhtar, Esha Gupta alongwith TVCs, print and online promotion

5. Funding by investors like TCS Capital, JS Capital, Helion Venture Partners etc

6. Huge customer base and strong presence on Social media platforms

7. Sale of products in 1000 cities

Yepme Weaknesses

Here are the weaknesses in the Yepme SWOT Analysis:

1. Intense competition means low market share growth

2. Online payments still appear vulnerable to a large population hence inability to tap huge e-commerce market

Yepme Opportunities

Following are the Opportunities in Yepme SWOT Analysis:

1. Collaboration with offline stores to sell “yepme” brand products.

2. Leveraging their strength to capture a major share of the tier 2 and 3 market

3. Expanding penetration in India as well as global promotion

Yepme Threats

The threats in the SWOT Analysis of Yepme are as mentioned:

1.Competition from the established ecommerce companies who have marketplace models like Jabong, Myntra etc

2. Several product aggregators  like Jungle.com, Yebhi.com gives customer a lot of choices

3. Govt policies and economic fluctuations can affect business operations

Yepme Competition
Yepme Competitors

Below are the top 5 competitors of Yepme:

1. Jabong

2. Zovi

3. Myntra

4. Flipkart

5. Amazon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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