Yebhi SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1648

SWOT Analysis of Yebhi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Big Shoe Bazaar India Pvt Ltd




IT & Technology

Tagline/ Slogan

Discover fashion


Brand visibility

Yebhi STP


Price conscious and choosy customers

Target Group

Price sensitive, middle income online shoppers


One stop store to compare fashion

Yebhi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yebhi :

1.Collaboration with India’s largest online website-IRCTC through its subsidiary ShopOnline Trading

2. As a product aggregator and coupon store for other e-retailers gives it a different business strategy in ecommerce

3. Capital intensive expenses has been reduced due to shift of business model

4. Yebhi coins can help to increase customer loyalty

5.Rich experience of handling brands during its earlier business models

6. Established customer base which has the potential to grow


1. Differentiation is very limited compared to big players hence low market share growth
2. Frequent changes of its business model led to confusion


1. Merging with other ecommerce giants like Flipkart or Snapdeal can help it get the necessary backing and support.
2. Increase in the number of categories it serves. For eg. Adding home décor, electronics etc


1. which has a similar offering is backed by global ecommerce giant like Amazon

2. Increase in competition in the near future

3. Strict govt rules and regulations

Yebhi Competition


Below are the 4 main Yebhi competitors :



3. Myntra

4. YepMe

The brandguide table above concludes the Yebhi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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