Zovi SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2206

SWOT Analysis of Zovi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





IT & Technology

Tagline/ Slogan

Unleash your creativity


Fashionable products at reduced cost

Zovi STP


Customers who are fashion conscious and prefer online shopping

Target Group

Middle income, price sensitive, fashion conscious and brand neutral online shoppers


Great fashion at affordable rates

Zovi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zovi :

1. Merger between Zovi and Inkfruit has made the combined entity stronger in this competitive world.

2. Private Label generally have high margin
3. Cost reduction done by Zovi by tweaking its supply chain by eliminating middlemen and unnecessary cost.

4. In house design team helps Zovi respond quickly to fashion trends and also save additional costs.


1. Limited product range compared to competitors

2. Limited of strong marketing campaigns


1. Expansion of the breadth and depth of categories to bridal wear, accessories, saree etc

2. Sale of Zovi branded products in offline stores.

3. Collaboration with India Post to strengthen its distribution network.


1. Portals like Jabong and Myntra have strong fashion identity.

2. Intense competition means limited market share

3. Unfavorable policies by the govt

Zovi Competition


Below are the 3 main Zovi competitors :

1. Myntra
2. Jabong


The brandguide table above concludes the Zovi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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