Grabmore SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1374

SWOT Analysis of Grabmore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grab More

Parent Company




IT & Technology

Tagline/ Slogan



Extensive range of products at affordable rates

Grabmore STP


Customers who prefer online medium of shopping

Target Group

Brand conscious online shoppers


Purchase of global brands made easy.

Grabmore SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Grabmore :

1. International brands like Sony, Nikon, Asus, Morphy Richards, Sandisk sell on GrabMore.

2. Wide variety of US products which are normally unavailable in India.

3. Through deals like “Whacko Deals, Weekly Deals, Super Sale and USA products on Deals”, GrabMore provides amazing choice for customers.

4. Wide global presence especially in USA & India

5. Tie-up with leading global brands for their exclusive presence

6. Product portfolio includes Electronics, Home Appliances, Kitchenware, Computers, ebook readers, tablet PCs, laptops

7. Secure payment options for customers makes it easier to shop online


1. Relatively less brand visibility

2. Limited marketing campaigns.


1. Collaboration with offline stores.

2. Strong marketing to promote its unique positioning.


1.Increased competition from established ecommerce rivals like Amazon, Flipkart etc

2. Huge rounds of investment in its rival ecommerce portals.

Grabmore Competition


Below are the 3 main Grabmore competitors :

1. Amazon
2. Snapdeal


The brandguide table above concludes the Grabmore SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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