Grabmore SWOT Analysis, USP & Competitors

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SWOT Analysis of Grabmore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grab More

Parent Company




Online Retail- Electronics, footwear, baby products and more

Tagline/ Slogan



Extensive range of products at affordable rates



Customers who prefer online medium of shopping

Target Group

Brand conscious online shoppers


Purchase of global brands made easy.

SWOT Analysis


1. International brands like Sony, Nikon, Asus, Morphy Richards, Sandisk sell on GrabMore.

2. Wide variety of US products which are normally unavailable in India.

3. Through deals like “Whacko Deals, Weekly Deals, Super Sale and USA products on Deals”, GrabMore provides amazing choice for customers.

4. Wide global presence especially in USA & India

5. Tie-up with leading global brands for their exclusive presence

6. Product portfolio includes Electronics, Home Appliances, Kitchenware, Computers, ebook readers, tablet PCs, laptops

7. Secure payment options for customers makes it easier to shop online


1. Relatively less brand visibility

2. Limited marketing campaigns.


1. Collaboration with offline stores.

2. Strong marketing to promote its unique positioning.


1.Increased competition from established ecommerce rivals like Amazon, Flipkart etc

2. Huge rounds of investment in its rival ecommerce portals.



1. Amazon
2. Snapdeal


The table above concludes the Grabmore SWOT analysis along with its marketing and brand parameters.


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