Edabba SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1050

SWOT Analysis of Edabba with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Omnipresent Retail India Pvt Ltd




IT & Technology


Online bhi. Offline bhi!


Its emphasis on trust building among the customers. They do not limit themselves in terms of customer segments and aims to be Bharat’s online mall

Edabba STP



Target Group

Customers who want to shop online and it does not depend on their knowledge of online medium.


Inclusive ecommerce platform to include everyone who wants to shop

Edabba SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Edabba :

1. Product portfolio which comprises of 10,000,000 plus product.

2. Association with 10,000 plus brands.

3. Huge offline presence with a network of 700 plus stores spread across 170+ plus cities. This hybrid model known as ‘brick & click’ helps it to capture various untapped markets.

4. BCCL,  CCube Angels have stakes in edabba which increases its strength to expand its operations.

5. Its business model is quite differentiated in this competitive ecommerce business.


1. Limited visibility of edabba as an ecommerce portal compared to bigger brands

2.Lack of strong marketing campaigns


1. Merger with big firms its visibility.

2. Introduction of more private labels.

3. Increased collaboration with big local players in tier 2 and 3 cities to set up its trust points.


1.Various ecommerce brands are strengthening their foothold in Indian online retail market.

2.Huge investments in its competitors by investors.

Edabba Competition


Below are the 4 main Edabba competitors :



The brandguide table above concludes the Edabba SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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