Rockwell Collins SWOT Analysis, USP & Competitors

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SWOT Analysis of Rockwell Collins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rockwell Collins

Parent Company

Rockwell Collins


Aerospace, Defense



Tagline/ Slogan

Building trust everyday


balanced business model between commercial and military, leveraging technological advancements from both areas



Users of avionics and related information technology

Target Group

Government agencies


Working together creating the most trusted source of communication and aviation electronic solutions

SWOT Analysis


1. Founded in 1933, has more than 20,000 employees
2. Large advanced technology center – R&D center
3. Diverse portfolio of commercial business and government contracts
4. Barriers to entry

5. Diverse portfolio reduces risks and opens up market opportunities

6. Products include high-end transmitters, receivers, computers etc


1.High cost products & very concentrated buyers
2.Reliance only on government contracts


1.International expansion into emerging markets
2.Increasing demand in defense and security sector
3.Rising demand in unmanned vehicles


1.Decresing defense spending
2.Larger in scale competitors
3.dependence on critical suppliers



1.Panasonic Avionics
2.Thales Group

3. Honeywell Aerospace

The table above concludes the Rockwell Collins SWOT analysis along with its marketing and brand parameters.


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