Fruit Ninja SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1933

SWOT analysis of Fruit Ninja analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fruit Ninja SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fruit Ninja to benchmark its business & performance as compared to the competitors and industry. Fruit Ninja is one of the leading brands in the IT & Technology sector. The table below also lists the top Fruit Ninja competitors and elaborates Fruit Ninja market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fruit Ninja SWOT, Competitors, Marketing STP & Brand analysis Table
Fruit Ninja Brand Analysis
Parent Company

Halfbrick Studios




IT & Technology

Tagline/ Slogan

Be the ultimate bringer of sweet, tasty destruction with every slash!


Simple yet intriguing game play

Fruit Ninja STP

All Smartphone Users who like games

Target Group

Young population having smartphones


Rebuilding the legendary original slicing game from the ground up, adding fresh new gameplay and characters for new and existing fans alike!

Fruit Ninja SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fruit Ninja. Strengths are:

1. High awareness – More than 300 Million downloads

2. Compatible with all devices & available in multiple platforms

3. Excellent brand image and good branding strategy

4. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

5. High user ratings shows its credibility

6. Many variants are available

7. Strong in social media marketing

8. Recognized as one of the most addictive & popular games


Here are the weaknesses in the Fruit Ninja SWOT Analysis:

1. Users are not loyal as many substitute available

2. It's difficult to maintain the game new & fresh and keep people coming back


Following are the Opportunities in Fruit Ninja SWOT Analysis:

1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users


The threats in the SWOT Analysis of Fruit Ninja are as mentioned:

1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products

Fruit Ninja Competition

Below are the top 3 Fruit Ninja competitors:

1. Temple Run

2. Candy Crush Saga

3. Subway surf

The brandguide table above concludes the Fruit Ninja SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fruit Ninja. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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