Posterous SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1567
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SWOT Analysis of Posterous with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Posterous

Parent Company

Y combinator

Category

Website-Blogging platform

Sector

IT & Technology

Tagline/ Slogan

Share smarter

USP

Simple, plain and very convenient to use for sharing content

Posterous STP

Segment

Internet users

Target Group

Internet users interested into blogging or content management/ development

Positioning

Positioned as a blogging platform which is simplest to use from the league and can be used to share content easily

Posterous SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Posterous :

1. Simple and convenient to use

2. Enabled mobile blogging
3. Quick and easy to install
4. Supports all the major social networking websites like facebook, linkedin, twitter etc and can be synchronized

Weaknesses

1. Limited market share due to presence of Wordpress, Tumblr, Blogger blogging platforms

Opportunities

1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments

Threats

1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Posterous Competition

Competitors

Below are the 3 main Posterous competitors :

1. Blogger
2. Tumblr

3. squarespace


The brandguide table above concludes the Posterous SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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