Posterous SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1611

SWOT Analysis of Posterous with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Y combinator


Website-Blogging platform


IT & Technology

Tagline/ Slogan

Share smarter


Simple, plain and very convenient to use for sharing content

Posterous STP


Internet users

Target Group

Internet users interested into blogging or content management/ development


Positioned as a blogging platform which is simplest to use from the league and can be used to share content easily

Posterous SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Posterous :

1. Simple and convenient to use

2. Enabled mobile blogging
3. Quick and easy to install
4. Supports all the major social networking websites like facebook, linkedin, twitter etc and can be synchronized


1. Limited market share due to presence of Wordpress, Tumblr, Blogger blogging platforms


1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments


1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Posterous Competition


Below are the 3 main Posterous competitors :

1. Blogger
2. Tumblr

3. squarespace

The brandguide table above concludes the Posterous SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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