Posterous SWOT Analysis, USP & Competitors

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SWOT Analysis of Posterous with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Y combinator


Website-Blogging platform


IT and Technology

Tagline/ Slogan

Share smarter


Simple, plain and very convenient to use for sharing content



Internet users

Target Group

Internet users interested into blogging or content management/ development


Positioned as a blogging platform which is simplest to use from the league and can be used to share content easily

SWOT Analysis


1. Simple and convenient to use

2. Enabled mobile blogging
3. Quick and easy to install
4. Supports all the major social networking websites like facebook, linkedin, twitter etc and can be synchronized


1. Limited market share due to presence of Wordpress, Tumblr, Blogger blogging platforms


1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments


1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms



1. Blogger
2. Tumblr

3. squarespace

The table above concludes the Posterous SWOT analysis along with its marketing and brand parameters.


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