Yell SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1715

SWOT Analysis of Yell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hibu plc.


Search Engine


IT & Technology

Tagline/ Slogan

The UK's local business search engine


UK’s biggest search engine

Yell STP


Businesses in the UK

Target Group

MSMEs, Startups and MNCs


Best place to look for information

Yell SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yell :

1. Yell search engine helped over a million small businesses 
2. Yell has done extremely well streamlining the supply chain, taking out cost and reducing debt
3. Set up new incubation teams to accelerate new products in the market
4. Digital services revenue up consistently

5. Has a strong presence in 8 countries worldwide

6. More than 20,000 business have been associated with Yell


1. Limited business outside UK means limited geographic presence

2. Brand recall is limited as compared to global websites


1. Can expand to other countries as well
2. To start pay-as-you-go services for increasing revenues


1. SME and startup have a higher failure rate
2. Annual digital directory revenue is declining every year

Yell Competition


Below are the 3 main Yell competitors :




The brandguide table above concludes the Yell SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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