JAVA SWOT Analysis, USP & Competitors

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SWOT Analysis of JAVA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Oracle(Formerly Sun microsystems)


Computer software



Tagline/ Slogan

Write once, run anywhere (WORA) (Created by Sun Microsystems)


One of the most popular languages and platform powering lot of applications, devices and systems



Tech Enterprises

Target Group

Application/Software Developers


Leader in enterprise system suite

SWOT Analysis


1. One of the most popular software

2. Backed by Sun legacy and Oracle Corporation

3. Available in over 30 languages

4. It is found in approx. 850 million PCs

5. Android applications are based in Java

6. Java is found everywhere in all types of devices

7. Java is one of the highly studied programming languages 


1. As compared to languages like PHP,  java is costly

2. Java is around from long now


1.Sales of networking equipment for web, other large-scale applications are growing

2.Digital contents creation business is growing


1.Many competitors can make Unix servers

2.Microsoft Windows NT can in theory do everything Solaris does and offer much wider compatibility

3.Linux offers strong competition for Solaris and is more open



1. C Sharp/ . NET platform

2. PHP  

3, C/C++

The table above concludes the JAVA SWOT analysis along with its marketing and brand parameters.


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