Lenovo Yoga SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2215

SWOT Analysis of Lenovo Yoga with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lenovo Yoga

Parent Company





IT & Technology

Tagline/ Slogan

“Lenovo, for those who do”



Lenovo Yoga STP


High-end/Premium Laptop Users

Target Group

Upper class people


Versatile machine

Lenovo Yoga SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lenovo Yoga :

1. The device is very thin

2. Offers different modes of use

3. Sports high-resolution QHD+  10point multi-touch display with screen protected with corning gorilla glass protection

4. Runs on Intel Core M70 processor with 8GB RAM

5. Offers good sound quality

6. In-built Pico-projector for movie watching needs

7. Anypen feature, that allows to take notes on tablet using regular ball point pen or pencil


1. Battery performance under heavy usage declines

2. Expensive

3. Heavy when used in tablet mode


1. Improvise on the battery life as offered by other mid-range laptops

2. Think about the pricing strategy, if can be revised


1. Being a 2 in 1 device, market may not accept it for long

2. Trade off on battery performance can distract customers

Lenovo Yoga Competition


Below are the 4 main Lenovo Yoga competitors :

1. Dell XPS12

2. Macbook Pro

3. Microsoft Surface

4. HP

The brandguide table above concludes the Lenovo Yoga SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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