Alliance Data Systems SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2515

SWOT analysis of Alliance Data Systems analyses the brand/company with its strengths, weaknesses, opportunities & threats. Alliance Data Systems is one of the leading brands in the IT & Technology sector. The table below also lists the top Alliance Data Systems competitors and elaborates Alliance Data Systems segmentation, targeting, positioning & USP.

Alliance Data Systems

Parent Company

Alliance Data Systems Corporation

Category

Card Services

Sector

IT & Technology

Tagline/ Slogan

All for Good. Good for All.

USP

Offers world class solutions to its customers

Alliance Data Systems STP

Segment

Leading brands all across the world

Target Group

Companies which want to measure consumer behavior and increase business through data driven solutions

Positioning

Uses power of data to achieve results

Alliance Data Systems SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alliance Data Systems. Strengths are:

1. Revenues to the tune of $5.3 billion
2. Employee strength of 15000 plus
3. Manages 100 million customer relationships with world’s leading brand
4. Strong brand recognition with over 25 years of experience

5. Excellent service experience to its customers

Weaknesses

Here are the weaknesses in the Alliance Data Systems SWOT Analysis:

1. Decline in card services at point of sale
2. Lack of integration and inclusiveness

Opportunities

Following are the Opportunities in Alliance Data Systems SWOT Analysis:

1. Expansion in other countries
2. Diversifying portfolios for customers
3. Innovative schemes for easier change

Threats

The threats in the SWOT Analysis of Alliance Data Systems are as mentioned:

1. Changing government regulations 
2. Financial crisis like recession
3. Fierce competition with other companies

Alliance Data Systems Competition

Competitors

Below are the top 3 Alliance Data Systems competitors:

1. American Express Company
2. Fiserv Inc. 
3. Acxiom Corporation


The brandguide table above concludes the Alliance Data Systems SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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