Alliance Data Systems SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2833

SWOT analysis of Alliance Data Systems analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alliance Data Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alliance Data Systems to benchmark its business & performance as compared to the competitors and industry. Alliance Data Systems is one of the leading brands in the IT & Technology sector. The table below also lists the top Alliance Data Systems competitors and elaborates Alliance Data Systems market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alliance Data Systems SWOT, Competitors, Marketing STP & Brand analysis Table
Alliance Data Systems Brand Analysis
Parent Company

Alliance Data Systems Corporation


Card Services


IT & Technology

Tagline/ Slogan

All for Good. Good for All.


Offers world class solutions to its customers

Alliance Data Systems STP

Leading brands all across the world

Target Group

Companies which want to measure consumer behavior and increase business through data driven solutions


Uses power of data to achieve results

Alliance Data Systems SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alliance Data Systems. Strengths are:

1. Revenues to the tune of $5.3 billion
2. Employee strength of 15000 plus
3. Manages 100 million customer relationships with world’s leading brand
4. Strong brand recognition with over 25 years of experience

5. Excellent service experience to its customers


Here are the weaknesses in the Alliance Data Systems SWOT Analysis:

1. Decline in card services at point of sale
2. Lack of integration and inclusiveness


Following are the Opportunities in Alliance Data Systems SWOT Analysis:

1. Expansion in other countries
2. Diversifying portfolios for customers
3. Innovative schemes for easier change


The threats in the SWOT Analysis of Alliance Data Systems are as mentioned:

1. Changing government regulations 
2. Financial crisis like recession
3. Fierce competition with other companies

Alliance Data Systems Competition

Below are the top 3 Alliance Data Systems competitors:

1. American Express Company
2. Fiserv Inc. 
3. Acxiom Corporation

The brandguide table above concludes the Alliance Data Systems SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alliance Data Systems. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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