Alliance Data Systems SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1244

SWOT Analysis of Alliance Data Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alliance Data Systems

Parent Company

Alliance Data Systems Corporation


Card Services


IT & Technology

Tagline/ Slogan

All for Good. Good for All.


Offers world class solutions to its customers



Leading brands all across the world

Target Group

Companies which want to measure consumer behavior and increase business through data driven solutions


Uses power of data to achieve results

SWOT Analysis


1. Revenues to the tune of $5.3 billion
2. Employee strength of 15000 plus
3. Manages 100 million customer relationships with world’s leading brand
4. Strong brand recognition with over 25 years of experience

5. Excellent service experience to its customers


1. Decline in card services at point of sale
2. Lack of integration and inclusiveness


1. Expansion in other countries
2. Diversifying portfolios for customers
3. Innovative schemes for easier change


1. Changing government regulations 
2. Financial crisis like recession
3. Fierce competition with other companies



1. American Express Company
2. Fiserv Inc. 
3. Acxiom Corporation

The table above concludes the Alliance Data Systems SWOT analysis along with its marketing and brand parameters.


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