Tokyo Electron SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1672
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SWOT Analysis of Tokyo Electron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Electron

Parent Company

Tokyo Electron Limited

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

People, Technology, Commitment

USP

The Third Largest manufacturer of IC and FPD Production equipment in the world.

Tokyo Electron STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for companies making  fabricated integrated circuits, flat panel display and photovoltaic cell

Positioning

Leading global supplier of semiconductor production equipment

Tokyo Electron SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tokyo Electron :

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries

4. Company has worldwide presence

Weaknesses

1. Dependence on third party contractors

2. Competitive segment

3. Dependence of very few customers

Opportunities

1. Growing global semiconductor market

2.Presence in mobile processor which is new growth segment in developing countries

3. Demand for analog semiconductors

Threats

1. Economic slowdown in US and Eurozone

2. Environmental regulations

3.Exchange rate fluctuation

Tokyo Electron Competition

Competitors

Below are the 4 main Tokyo Electron competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. Texas Instrument


The brandguide table above concludes the Tokyo Electron SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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