Tokyo Electron SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1751

SWOT Analysis of Tokyo Electron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Electron

Parent Company

Tokyo Electron Limited




IT & Technology

Tagline/ Slogan

People, Technology, Commitment


The Third Largest manufacturer of IC and FPD Production equipment in the world.

Tokyo Electron STP


Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for companies making  fabricated integrated circuits, flat panel display and photovoltaic cell


Leading global supplier of semiconductor production equipment

Tokyo Electron SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tokyo Electron :

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries

4. Company has worldwide presence


1. Dependence on third party contractors

2. Competitive segment

3. Dependence of very few customers


1. Growing global semiconductor market

2.Presence in mobile processor which is new growth segment in developing countries

3. Demand for analog semiconductors


1. Economic slowdown in US and Eurozone

2. Environmental regulations

3.Exchange rate fluctuation

Tokyo Electron Competition


Below are the 4 main Tokyo Electron competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. Texas Instrument

The brandguide table above concludes the Tokyo Electron SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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