Linear Technology SWOT Analysis, Competitors & USP

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SWOT Analysis of Linear Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

   Linear Technology

Parent Company

Linear Technology Corporation

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

-

USP

Design ,Manufactures and markets the Integrated circuits

Linear Technology STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system

Positioning

Provides product with broad line standard and high performance

Linear Technology SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Linear Technology :

1.Wide Range of products around 7500 products

2. Diversified business market and global presence

3. Strong revenue of around US $1.17 billion and employee base of more than 4000.

Weaknesses

1. Dependence on third party contractors

2. Shrinking market share

Opportunities

1. Rising demand for the consumer electronics

2. Growth potential for semiconductor

Threats

1. Cyclical nature of semi-conductor Industry

2.  Technological advancement

Linear Technology Competition

Competitors

Below are the 2 main Linear Technology competitors :

1. Analog Devices

2. National Semiconductor

 

The brandguide table above concludes the Linear Technology SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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