Mahindra Satyam SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3771

SWOT Analysis of Mahindra Satyam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Satyam

Parent Company

Mahindra Group


IT programming and services


IT & Technology

Tagline/ Slogan



Provides overall IT solution in terms of product and services

Mahindra Satyam STP


Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services


Company with quality standards and customer satisfactions

Mahindra Satyam SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Satyam :

1.Global presence

2. Broad range of research and development Services
3. Broad services portfolio

4. Strategic alliances

5. Strong financial position, company has revenue of US $ 1.8 billion and employee strength of 33,353


1. Low operating margin of other group of companies


1. New Brand Identity and synergy with the parent company

2. Launching BPO services

3. Huge potential in domestic market

4. Increasing in Global IT spending


1. Fluctuations in currency exchange

2. Process Non-compliance
3. Increasing cost of Human capital

4. Risk due to increasing IT complexity

Mahindra Satyam Competition


Below are the 4 main Mahindra Satyam competitors :

1. TCS
2. Infosys
3. Mphasis
4. Wipro

The brandguide table above concludes the Mahindra Satyam SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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