Mahindra Satyam SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3216

SWOT Analysis of Mahindra Satyam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Satyam

Parent Company

Mahindra Group


IT programming and services


IT and Technology

Tagline/ Slogan



Provides overall IT solution in terms of product and services



Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services


Company with quality standards and customer satisfactions

SWOT Analysis


1.Global presence

2. Broad range of research and development Services
3. Broad services portfolio

4. Strategic alliances

5. Strong financial position, company has revenue of US $ 1.8 billion and employee strength of 33,353


1. Low operating margin of other group of companies


1. New Brand Identity and synergy with the parent company

2. Launching BPO services

3. Huge potential in domestic market

4. Increasing in Global IT spending


1. Fluctuations in currency exchange

2. Process Non-compliance
3. Increasing cost of Human capital

4. Risk due to increasing IT complexity



1. TCS
2. Infosys
3. Mphasis
4. Wipro

The table above concludes the Mahindra Satyam SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Mahindra Satyam. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: