SWOT Analysis of I-flex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
I-flex |
|
Parent Company |
Oracle Corporation |
Category |
IT programming and services |
Sector |
|
Tagline/ Slogan |
NA |
USP |
IT solution provider to the banking industry |
I-flex STP |
|
Segment |
Financial sector needing IT solutions |
Target Group |
Enterprises includes banking industry and financial institutes for core transaction processing and internet banking |
Positioning |
Best financial software solution provider |
I-flex SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of I-flex : 1. Market Leader in financial software provider |
Weaknesses |
1. High indebtedness |
Opportunities |
1.Positive outlook for software market 2. Flexcube is gaining importance 3. Strategic acquisitions |
Threats |
1.Attrition rate 2. Work cost of employee 3. Confidentiality of data |
I-flex Competition |
|
Competitors |
Below are the 4 main I-flex competitors : 1. Infosys 2. TCS 3. IBM 4. Mphasis |
The brandguide table above concludes the I-flex SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to I-flex. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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