SWOT Analysis of I-flex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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I-flex |
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Parent Company |
Oracle Corporation |
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Category |
IT programming and services |
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Sector |
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Tagline/ Slogan |
NA |
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USP |
IT solution provider to the banking industry |
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I-flex STP |
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Segment |
Financial sector needing IT solutions |
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Target Group |
Enterprises includes banking industry and financial institutes for core transaction processing and internet banking |
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Positioning |
Best financial software solution provider |
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I-flex SWOT Analysis |
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Strengths |
1. Market Leader in financial software provider |
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Weaknesses |
1. High indebtedness |
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Opportunities |
1.Positive outlook for software market 2. Flexcube is gaining importance 3. Strategic acquisitions |
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Threats |
1.Attrition rate 2. Work cost of employee 3. Confidentiality of data |
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I-flex Competition |
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Competitors |
1. Infosys 2. TCS 3. IBM 4. Mphasis |
The brandguide table above concludes the I-flex SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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