I-flex SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2220

SWOT Analysis of I-flex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Oracle Corporation


IT programming and services


IT & Technology

Tagline/ Slogan



IT solution provider to the banking industry

I-flex STP


Financial sector needing IT solutions

Target Group

Enterprises includes banking industry and financial institutes for core transaction processing and internet banking


Best financial software solution provider

I-flex SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of I-flex :

1. Market Leader in financial software provider
2. Strong customer base, claims more than 900 customers
3. Global presence present in 135 countries
4. Strong financial performance, revenue of US $440 million and employee base of 10,000.


1. High indebtedness


1.Positive outlook for software market

2. Flexcube is gaining importance

3. Strategic acquisitions


1.Attrition rate

2. Work cost of employee

3. Confidentiality of data

I-flex Competition


Below are the 4 main I-flex competitors :

1. Infosys

2. TCS

3. IBM

4. Mphasis

The brandguide table above concludes the I-flex SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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