Altera Corporation SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3386

SWOT analysis of Altera Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Altera Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Altera Corporation to benchmark its business & performance as compared to the competitors and industry. Altera Corporation is one of the leading brands in the IT & Technology sector. The table below also lists the top Altera Corporation competitors and elaborates Altera Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Altera Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
Altera Corporation Brand Analysis
Parent Company

Altera Corporation




IT & Technology

Tagline/ Slogan



Manufacturer of Programmable Logic Devices(PLDs) chips

Altera Corporation STP

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system


Provides product with quality and can be reprogrammed

Altera Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Altera Corporation. Strengths are:

1. Wide Range of products like   FPGAs, CPLDs, Embedded Processors, ASICs, etc.

2. High focus on research and development

3.Significant market position

4. Diversified business market and global presence

3. Strong financial performance revenue of 2.06 billion and employee base of more than 2500.


Here are the weaknesses in the Altera Corporation SWOT Analysis:

1. Dependence on sub-contractors

2. Concentration of distribution network


Following are the Opportunities in Altera Corporation SWOT Analysis:

1. Strategic alliance

2.Expansion in Asian market

3. Long term growth for PLDs


The threats in the SWOT Analysis of Altera Corporation are as mentioned:

1. Downturn of semiconductor industry

2.Declining in selling price of semiconductor products

Altera Corporation Competition

Below are the top 3 Altera Corporation competitors:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

The brandguide table above concludes the Altera Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Altera Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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