Altera Corporation SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2992
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SWOT Analysis of Altera Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Altera Corporation

Parent Company

Altera Corporation

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

NA

USP

Manufacturer of Programmable Logic Devices(PLDs) chips

Altera Corporation STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system

Positioning

Provides product with quality and can be reprogrammed

Altera Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Altera Corporation. Strengths are:

1. Wide Range of products like   FPGAs, CPLDs, Embedded Processors, ASICs, etc.

2. High focus on research and development

3.Significant market position

4. Diversified business market and global presence

3. Strong financial performance revenue of 2.06 billion and employee base of more than 2500.

Weaknesses

Here are the weaknesses of Altera Corporation :

1. Dependence on sub-contractors

2. Concentration of distribution network

Opportunities

Following are the Opportunities of Altera Corporation :

1. Strategic alliance

2.Expansion in Asian market

3. Long term growth for PLDs

Threats

The threats of Altera Corporation are as mentioned :

1. Downturn of semiconductor industry

2.Declining in selling price of semiconductor products

Altera Corporation Competition

Competitors

Below are the 3 main Altera Corporation competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor


The brandguide table above concludes the Altera Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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