Altera Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Altera Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Altera Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Altera Corporation to benchmark its business & performance as compared to the competitors. Altera Corporation is one of the leading brands in the IT & Technology sector.
The table below lists the Altera Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Altera Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Altera Corporation Brand Analysis | |
|---|---|
| Parent Company |
Altera Corporation |
| Category |
Semiconductors |
| Sector | |
| Tagline/ Slogan |
NA |
| USP |
Manufacturer of Programmable Logic Devices(PLDs) chips |
| Altera Corporation STP | |
| Segment |
Enterprises which needs semiconductor products. |
| Target Group |
Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system |
| Positioning |
Provides product with quality and can be reprogrammed |
| SWOT Analysis of Altera Corporation | |
| Altera Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Altera Corporation: 1. Wide Range of products like FPGAs, CPLDs, Embedded Processors, ASICs, etc. 2. High focus on research and development 3.Significant market position 4. Diversified business market and global presence 3. Strong financial performance revenue of 2.06 billion and employee base of more than 2500. |
| Altera Corporation Weaknesses |
Here are the weaknesses in the Altera Corporation SWOT Analysis: 1. Dependence on sub-contractors 2. Concentration of distribution network |
| Altera Corporation Opportunities |
Following are the Opportunities in Altera Corporation SWOT Analysis: 1. Strategic alliance 2.Expansion in Asian market 3. Long term growth for PLDs |
| Altera Corporation Threats |
The threats in the SWOT Analysis of Altera Corporation are as mentioned: 1. Downturn of semiconductor industry 2.Declining in selling price of semiconductor products |
| Altera Corporation Competition | |
| Altera Corporation Competitors |
Below are the top 3 competitors of Altera Corporation: 3.National Semiconductor |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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