Altera Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Altera Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Altera Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Altera Corporation to benchmark its business & performance as compared to the competitors. Altera Corporation is one of the leading brands in the IT & Technology sector.

The table below lists the Altera Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Altera Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Altera Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Altera Corporation Brand Analysis
Parent Company

Altera Corporation

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

NA

USP

Manufacturer of Programmable Logic Devices(PLDs) chips

Altera Corporation STP
Segment

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system

Positioning

Provides product with quality and can be reprogrammed

SWOT Analysis of Altera Corporation
Altera Corporation Strengths

Below are the Strengths in the SWOT Analysis of Altera Corporation:

1. Wide Range of products like   FPGAs, CPLDs, Embedded Processors, ASICs, etc.

2. High focus on research and development

3.Significant market position

4. Diversified business market and global presence

3. Strong financial performance revenue of 2.06 billion and employee base of more than 2500.

Altera Corporation Weaknesses

Here are the weaknesses in the Altera Corporation SWOT Analysis:

1. Dependence on sub-contractors

2. Concentration of distribution network

Altera Corporation Opportunities

Following are the Opportunities in Altera Corporation SWOT Analysis:

1. Strategic alliance

2.Expansion in Asian market

3. Long term growth for PLDs

Altera Corporation Threats

The threats in the SWOT Analysis of Altera Corporation are as mentioned:

1. Downturn of semiconductor industry

2.Declining in selling price of semiconductor products

Altera Corporation Competition
Altera Corporation Competitors

Below are the top 3 competitors of Altera Corporation:

1. Analog Devices

2. Linear Technology

3.National Semiconductor


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Altera Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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