Altera Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Altera Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Altera Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Altera Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Altera Corporation is one of the leading brands in the IT & Technology sector.

The article below lists the Altera Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Altera Corporation SWOT Analysis:

SWOT Analysis of Altera Corporation

For Altera Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Altera Corporation Strengths

The strengths of Altera Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Altera Corporation :

1. Wide Range of products like   FPGAs, CPLDs, Embedded Processors, ASICs, etc.

2. High focus on research and development

3.Significant market position

4. Diversified business market and global presence

3. Strong financial performance revenue of 2.06 billion and employee base of more than 2500.

Altera Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Altera Corporation SWOT Analysis:

1. Dependence on sub-contractors

2. Concentration of distribution network

Altera Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Altera Corporation SWOT Analysis:

1. Strategic alliance

2.Expansion in Asian market

3. Long term growth for PLDs

Altera Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Altera Corporation are as mentioned:

1. Downturn of semiconductor industry

2.Declining in selling price of semiconductor products

Altera Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Altera Corporation:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

Hence this concludes the Altera Corporation SWOT analysis.

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About Altera Corporation

Altera Corporation Overview
Parent Company

Altera Corporation




IT & Technology

Tagline/ Slogan



Manufacturer of Programmable Logic Devices(PLDs) chips

Altera Corporation STP

Enterprises which needs semiconductor products.

Target Market

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system


Provides product with quality and can be reprogrammed

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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