Altera Corporation SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2992

SWOT Analysis of Altera Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Altera Corporation

Parent Company

Altera Corporation




IT & Technology

Tagline/ Slogan



Manufacturer of Programmable Logic Devices(PLDs) chips

Altera Corporation STP


Enterprises which needs semiconductor products.

Target Group

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system


Provides product with quality and can be reprogrammed

Altera Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Altera Corporation. Strengths are:

1. Wide Range of products like   FPGAs, CPLDs, Embedded Processors, ASICs, etc.

2. High focus on research and development

3.Significant market position

4. Diversified business market and global presence

3. Strong financial performance revenue of 2.06 billion and employee base of more than 2500.


Here are the weaknesses of Altera Corporation :

1. Dependence on sub-contractors

2. Concentration of distribution network


Following are the Opportunities of Altera Corporation :

1. Strategic alliance

2.Expansion in Asian market

3. Long term growth for PLDs


The threats of Altera Corporation are as mentioned :

1. Downturn of semiconductor industry

2.Declining in selling price of semiconductor products

Altera Corporation Competition


Below are the 3 main Altera Corporation competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

The brandguide table above concludes the Altera Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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