Xilinx SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1975

SWOT Analysis of Xilinx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Xilinx, Inc.




IT & Technology

Tagline/ Slogan



Semiconductor company specializing in programmable logic devices and  first company to have fabless manufacturing model

Xilinx STP


Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for B2B as well as B2C market


Provides a reliable and efficient product.

Xilinx SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Xilinx :

1.Diverse end markets

2. Research and development capabilities

3. Expansion into growing countries

4. Strong financial performance, company has revenue of US $ 1.825 billion and employee strength more than 3000.


1. Increase debt obligations

2. Competitive segment

3. Overdependence on single distributor


1. Growing demand for 3G and 4G technology

2. Innovation

3. Strategic acquisition


1. Changes in technology

2. Dependency on third party manufacturer

3.Exchange rate fluctuation 

Xilinx Competition


Below are the 3 main Xilinx competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

The brandguide table above concludes the Xilinx SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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