SK Hynix SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1863

SWOT Analysis of SK Hynix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SK Hynix Semiconductor Inc.

Parent Company

SK Hynix Semiconductor Inc.




IT and Technology

Tagline/ Slogan



Semiconductor company specializing in DRAM and flash memory chips



Enterprises which needs semiconductor products.

Target Group

Provides semiconductor chips and flash memory for companies making mobile, pc, calculators , etc.


Hynix is the world's second-largest memory chipmaker and world's sixth-largest semiconductor company

SWOT Analysis


1.Strong Market Position

2. Research and development capabilities

3. Strong portfolio

4. Company has worldwide presence

5. Strong financial performance with revenue of US $ 6.8billion and employee base of 17,130


1. Dependence on third party contractors

2. Competitive segment

3. Limited liquidity


1. Growing global semiconductor market

2. Positive outlook for EMS


1. Economic slowdown in US and Eurozone

2. Rapid technology changes

3.Exchange rate fluctuation 



1. Analog Devices

2. Linear Technology

3.National Semiconductor

The table above concludes the SK Hynix SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to SK Hynix. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: