Elpida Memory SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1428

SWOT Analysis of Elpida Memory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

                                                          Elpida Memory

Parent Company

Elpida Memory, Inc.




IT & Technology

Tagline/ Slogan



Company manufactures, design and sells Dynamic Random Access Memory

Elpida Memory STP


Enterprises which needs semiconductor products.

Target Group

 Makers of personal computers, servers, mobile devices and digital consumer electronics.


Provides a high-density, high-speed and power efficient product

Elpida Memory SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Elpida Memory :

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries and has global presence


1. Declining performance of DRAM business

2.Limited liquidity position

3. Dependence of very few customers


1. New technology startup

2. Strategic alliances


1. Dependence on japan

2. Competitive segment

Elpida Memory Competition


Below are the 3 main Elpida Memory competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

The brandguide table above concludes the Elpida Memory SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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