Yamada Denki SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1271

SWOT Analysis of Yamada Denki with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamada Denki

Parent Company

Yamada Denki Co., Ltd


Computer & Electronics Retail


IT and Technology

Tagline/ Slogan

For Your.. Just


Availability of diverse lineup of various products and their reasonable and reliable prices



Urban and sub-urban people

Target Group

People with medium and high purchasing power


Yamada Denki never disappoints Customers

SWOT Analysis


1.  High Revenue which is the first record in the electric appliance retail industry in Japan

2.  Leaders in electronic retail market; 2700+ stores operating in Japan

3. Recognised for CSR initiatives, wherein operating environment friendly methods

4. It’s excellent brand image as a specialty retailer of the decade

5. Well renown for customer satisfaction and services

6. These have maximum market share in home electronic retail market in Japan


1. It operates at very low profit margins

2. Market share growth is slow due to competition; Fake products/ imitations affects sales


1. The firm can include selling more upscale and higher margin merchandise

2. More revenue generation from servicing of appliances, by increasing employees in servicing area

3. With advent of new products in electronic market, it could increase its product line

5. Better inventory management, to keep in good relation with suppliers


1. Duplicity of product wherein person attract people with low purchasing power by offering more discounts

2. Threat from suppliers which are within and outside the country

3. Threat from competition due to price war



1. AEON Co., LTD.

2. Costco Wholesale Corporation

3. EDION Corporation

The table above concludes the Yamada Denki SWOT analysis along with its marketing and brand parameters.


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