Synnex SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Synnex analyses the brand by its strengths, weaknesses, opportunities & threats. In Synnex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Synnex to benchmark its business & performance as compared to the competitors. Synnex is one of the leading brands in the IT & Technology sector.

The table below lists the Synnex SWOT (Strengths, Weaknesses, Opportunities, Threats), top Synnex competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Synnex SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Synnex Brand Analysis
Parent Company

Synnex Corporation

Category

Computer Services

Sector

IT & Technology

Tagline/ Slogan

“Driving beyond distribution”

USP

Reasonable pricing

Synnex STP
Segment

Global Business Service, Distribution Service (of technology products like IT systems, consumer electronics, networking equipments etc.)

Target Group

SMB, government institution, customer, enterprise, healthcare, and other market (majorly in North America)

Positioning

Distributor of high end technology products

SWOT Analysis of Synnex
Synnex Strengths

Below are the Strengths in the SWOT Analysis of Synnex:

1. It has efficient supply chain management since it acts as a middlemen, so efficient cost structuring is required to gain the profit margin

2. Good relationship with powerful  suppliers

3. It quality to procure product at low cost and resell at higher cost

4. Strong brand reputation and strong financial position

Synnex Weaknesses

Here are the weaknesses in the Synnex SWOT Analysis:

1. It is majorly restricted to North America for its business, so a change in economic scenario or new entrant can be problem

2. No scope for inner growth as they are not a manufacturer

Synnex Opportunities

Following are the Opportunities in Synnex SWOT Analysis:

1. Its major revenue is from distribution service, Global business  services offers a good scope for gaining profits

2. The services such as  customer management, renewal management, back office processing and information technology outsourcing offer great scope for growth to the company

Synnex Threats

The threats in the SWOT Analysis of Synnex are as mentioned:

1. It is highly dependent on supplier, lack its own manufacturing power

2. The variation in demand can make it lose market share or leave it with excess inventory

Synnex Competition
Synnex Competitors

Below are the top 3 competitors of Synnex:

1. Arrow Electronics

2. Ingram Micro

3. Tech Data Corp


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Synnex. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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