Synnex SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2459

SWOT Analysis of Synnex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Synnex Corporation


Computer Services


IT and Technology

Tagline/ Slogan

“Driving beyond distribution”


Reasonable pricing



Global Business Service, Distribution Service (of technology products like IT systems, consumer electronics, networking equipments etc.)

Target Group

SMB, government institution, customer, enterprise, healthcare, and other market (majorly in North America)


Distributor of high end technology products

SWOT Analysis


1. It has efficient supply chain management since it acts as a middlemen, so efficient cost structuring is required to gain the profit margin

2. Good relationship with powerful  suppliers

3. It quality to procure product at low cost and resell at higher cost

4. Strong brand reputation and strong financial position


1. It is majorly restricted to North America for its business, so a change in economic scenario or new entrant can be problem

2. No scope for inner growth as they are not a manufacturer


1. Its major revenue is from distribution service, Global business  services offers a good scope for gaining profits

2. The services such as  customer management, renewal management, back office processing and information technology outsourcing offer great scope for growth to the company


1. It is highly dependent on supplier, lack its own manufacturing power

2. The variation in demand can make it lose market share or leave it with excess inventory



1. Arrow Electronics

2. Ingram Micro

3. Tech Data Corp

The table above concludes the Synnex SWOT analysis along with its marketing and brand parameters.


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