Synnex SWOT Analysis, Competitors & USP

Synnex SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Synnex, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Synnex to benchmark its business & performance as compared to the competitors, and make strategic improvements. Synnex is one of the leading brands in the IT & Technology sector.

The article below lists the Synnex SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Synnex SWOT Analysis:

SWOT Analysis of Synnex

For Synnex, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Synnex Strengths

The strengths of Synnex looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Synnex :

1. It has efficient supply chain management since it acts as a middlemen, so efficient cost structuring is required to gain the profit margin

2. Good relationship with powerful  suppliers

3. It quality to procure product at low cost and resell at higher cost

4. Strong brand reputation and strong financial position

Synnex Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Synnex SWOT Analysis:

1. It is majorly restricted to North America for its business, so a change in economic scenario or new entrant can be problem

2. No scope for inner growth as they are not a manufacturer

Synnex Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Synnex SWOT Analysis:

1. Its major revenue is from distribution service, Global business  services offers a good scope for gaining profits

2. The services such as  customer management, renewal management, back office processing and information technology outsourcing offer great scope for growth to the company

Synnex Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Synnex are as mentioned:

1. It is highly dependent on supplier, lack its own manufacturing power

2. The variation in demand can make it lose market share or leave it with excess inventory

Synnex Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Synnex:

1. Arrow Electronics

2. Ingram Micro

3. Tech Data Corp

Hence this concludes the Synnex SWOT analysis.

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About Synnex

Synnex Overview
Parent Company	Synnex Corporation
Category	Computer Services
Sector	IT & Technology
Tagline/ Slogan	“Driving beyond distribution”
USP	Reasonable pricing
Synnex STP
Segmentation	Global Business Service, Distribution Service (of technology products like IT systems, consumer electronics, networking equipments etc.)
Target Market	SMB, government institution, customer, enterprise, healthcare, and other market (majorly in North America)
Positioning	Distributor of high end technology products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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