MRO-TEK SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2269

SWOT Analysis of MRO-TEK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Computer Storage Devices


IT & Technology

Tagline/ Slogan

Integrating next generation networks


Pricing for service and products



Companies requiring network solutions and products

Target Group

Network providers, IT and ITES providers, Government Institutes, Financial institutions, Institutions requiring TDM, Wireless, Ethernet products


Global solution architects in the carrier grade access technologies



Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MRO-TEK :

1. Strong manufacturing base with the engineering skills to make value-added products suiting to the needs of the regional  environment

2. Largest distributor of networking product in country

3.  Sales support and after sales service

4. Good brand reputation in the industry


1. Most of the revenue from country, inability to get many global clients

2. Brand recall is lesser as advertising activity is lesser than competition


1. Indian, SAARC, Malaysia and African markets are the main focus areas

2. Growing telecom market

3. Increasing demand of communication network globally


1. Big time vendors

2. Low margins left for network providers

3. Increasing competition with companies coming up as complete solution providers in network and IT

MRO-TEK Competition


Below are the 6 main MRO-TEK competitors :

1. Compuage Infocom

2. TVS Electronics

3. Euro Multivision

4. CMC Ltd.

5. HCL info

6. S Mobility

The brandguide table above concludes the MRO-TEK SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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