Imation SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1926

SWOT analysis of Imation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Imation is one of the leading brands in the IT & Technology sector. The table below also lists the top Imation competitors and elaborates Imation segmentation, targeting, positioning & USP.


Parent Company

Imation Corp


Computer Storage Devices


IT & Technology

Tagline/ Slogan

Store Protect Connect


Imitation has broad product range covering home to professional storage

Imation STP


Scalable storage products, Mobile security products, hard drives, flash drives, electronics products and accessories

Target Group

For removable data and media storage target groups are the individual customers, corporate, SME


IMATION is positioned to meet data-retention needs, regardless of backup format

Imation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Imation. Strengths are:

1. Linear tape open(LTO) storage solution for SME which struggles to manage deluge of digital data

2. Innovative product development to match the customers’ need

3. Imation acquired ENCRYPTX Corporation and its encryption and ecurity solutions, focusing on data scalability and security

4.  Imation acquired patented data de- duplication technology from Nine Technology


Here are the weaknesses in the Imation SWOT Analysis:

1. Brand recall is lesser as advertising activity is lesser than competition

2. Problems with the operational management and Distribution in limited regions


Following are the Opportunities in Imation SWOT Analysis:

1. Increase use of data warehousing and data mining gives huge scope for data storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data

5. Huge international market to explore


The threats in the SWOT Analysis of Imation are as mentioned:

1. Emerging Technologies

2. Anti dumping and anti subsidy inquiry

3. Sharp fall in product price

4. Advent of digital media

Imation Competition


Below are the top 5 Imation competitors:

1. EMC corporation

2. Moser Baer

3. Seagate Technology

4. Compuage Infocom

5. Kingston

The brandguide table above concludes the Imation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Imation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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