Teradata Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Teradata Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Teradata Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Teradata Corporation to benchmark its business & performance as compared to the competitors. Teradata Corporation is one of the leading brands in the IT & Technology sector.

The table below lists the Teradata Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Teradata Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Teradata Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Teradata Corporation Brand Analysis
Parent Company

Teradata Corp.


Computer Services


IT & Technology

Tagline/ Slogan

Raising intelligence


Efficient Data Management Solutions

Teradata Corporation STP

Database software users for data warehousing, analytical applications

Target Group

Financial Institutions, Retailing, Manufacturing, Communication, Hospitality , Automotive, Gaming, Media, Transportation, Logistics, Oil Gas , Health Care, Consumer Goods Industries


Provider of best-in-class business intelligence solutions tailored to the needs of a wide variety of industries

SWOT Analysis of Teradata Corporation
Teradata Corporation Strengths

Below are the Strengths in the SWOT Analysis of Teradata Corporation:

1. Wide range of Data storage and data analytics solutions

2. Leaders in the focused area of data warehousing solutions

3. Good industrial partnership with the service providers and vendors

4. Good worldwide reach

Teradata Corporation Weaknesses

Here are the weaknesses in the Teradata Corporation SWOT Analysis:

1. The brand has limited recall as compared to some of the other leading brands

2.Huge installation charges and expensive upgrades

Teradata Corporation Opportunities

Following are the Opportunities in Teradata Corporation SWOT Analysis:

1. Data intensive application

2. Digital Media

3. Government Sector gives a good opportunity

4. Increasing Enterprise solutions demand in the organization, which involve huge data processing

Teradata Corporation Threats

The threats in the SWOT Analysis of Teradata Corporation are as mentioned:

1. Huge global players like Oracle

2. Technological advancement

3. Global economy slowdown

Teradata Corporation Competition
Teradata Corporation Competitors

Below are the top 5 competitors of Teradata Corporation:

1. Baidu

2.Tencent holdings

3. Fiserv

4. Netease.com

5. NHN

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Teradata Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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