Teradata Corporation SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1999

SWOT Analysis of Teradata Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Teradata Corporation

Parent Company

Teradata Corp.


Computer Services


IT and Technology

Tagline/ Slogan

Raising intelligence


Efficient Data Management Solutions



Database software users for data warehousing, analytical applications

Target Group

Financial Institutions, Retailing, Manufacturing, Communication, Hospitality , Automotive, Gaming, Media, Transportation, Logistics, Oil Gas , Health Care, Consumer Goods Industries


Provider of best-in-class business intelligence solutions tailored to the needs of a wide variety of industries

SWOT Analysis


1. Wide range of Data storage and data analytics solutions

2. Leaders in the focused area of data warehousing solutions

3. Good industrial partnership with the service providers and vendors

4. Good worldwide reach


1. The brand has limited recall as compared to some of the other leading brands

2.Huge installation charges and expensive upgrades


1. Data intensive application

2. Digital Media

3. Government Sector gives a good opportunity

4. Increasing Enterprise solutions demand in the organization, which involve huge data processing


1. Huge global players like Oracle

2. Technological advancement

3. Global economy slowdown



1. Baidu

2.Tencent holdings

3. Fiserv

4. Netease.com

5. NHN


The table above concludes the Teradata Corporation SWOT analysis along with its marketing and brand parameters.


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