Teradata Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Teradata Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Teradata Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Teradata Corporation to benchmark its business & performance as compared to the competitors. Teradata Corporation is one of the leading brands in the IT & Technology sector.
The table below lists the Teradata Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Teradata Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Teradata Corporation Brand Analysis | |
|---|---|
| Parent Company |
Teradata Corp. |
| Category |
Computer Services |
| Sector | |
| Tagline/ Slogan |
Raising intelligence |
| USP |
Efficient Data Management Solutions |
| Teradata Corporation STP | |
| Segment |
Database software users for data warehousing, analytical applications |
| Target Group |
Financial Institutions, Retailing, Manufacturing, Communication, Hospitality , Automotive, Gaming, Media, Transportation, Logistics, Oil Gas , Health Care, Consumer Goods Industries |
| Positioning |
Provider of best-in-class business intelligence solutions tailored to the needs of a wide variety of industries |
| SWOT Analysis of Teradata Corporation | |
| Teradata Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Teradata Corporation: 1. Wide range of Data storage and data analytics solutions 2. Leaders in the focused area of data warehousing solutions 3. Good industrial partnership with the service providers and vendors 4. Good worldwide reach |
| Teradata Corporation Weaknesses |
Here are the weaknesses in the Teradata Corporation SWOT Analysis: 1. The brand has limited recall as compared to some of the other leading brands 2.Huge installation charges and expensive upgrades |
| Teradata Corporation Opportunities |
Following are the Opportunities in Teradata Corporation SWOT Analysis: 1. Data intensive application 2. Digital Media 3. Government Sector gives a good opportunity 4. Increasing Enterprise solutions demand in the organization, which involve huge data processing |
| Teradata Corporation Threats |
The threats in the SWOT Analysis of Teradata Corporation are as mentioned: 1. Huge global players like Oracle 2. Technological advancement 3. Global economy slowdown |
| Teradata Corporation Competition | |
| Teradata Corporation Competitors |
Below are the top 5 competitors of Teradata Corporation: 1. Baidu 3. Fiserv 4. Netease.com 5. NHN |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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