Teradata Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Teradata Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Teradata Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Teradata Corporation to benchmark its business & performance as compared to the competitors. Teradata Corporation is one of the leading brands in the IT & Technology sector.

The article below lists the Teradata Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Teradata Corporation SWOT Analysis:

SWOT Analysis of Teradata Corporation

For Teradata Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Teradata Corporation Strengths

The strengths of Teradata Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Teradata Corporation :

1. Wide range of Data storage and data analytics solutions

2. Leaders in the focused area of data warehousing solutions

3. Good industrial partnership with the service providers and vendors

4. Good worldwide reach

Teradata Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Teradata Corporation SWOT Analysis:

1. The brand has limited recall as compared to some of the other leading brands

2.Huge installation charges and expensive upgrades

Teradata Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Teradata Corporation SWOT Analysis:

1. Data intensive application

2. Digital Media

3. Government Sector gives a good opportunity

4. Increasing Enterprise solutions demand in the organization, which involve huge data processing

Teradata Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Teradata Corporation are as mentioned:

1. Huge global players like Oracle

2. Technological advancement

3. Global economy slowdown

Teradata Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Teradata Corporation:

1. Baidu

2.Tencent holdings

3. Fiserv

4. Netease.com

5. NHN

Hence this concludes the Teradata Corporation SWOT analysis.

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About Teradata Corporation

Teradata Corporation Overview
Parent Company

Teradata Corp.


Computer Services


IT & Technology

Tagline/ Slogan

Raising intelligence


Efficient Data Management Solutions

Teradata Corporation STP

Database software users for data warehousing, analytical applications

Target Market

Financial Institutions, Retailing, Manufacturing, Communication, Hospitality , Automotive, Gaming, Media, Transportation, Logistics, Oil Gas , Health Care, Consumer Goods Industries


Provider of best-in-class business intelligence solutions tailored to the needs of a wide variety of industries

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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