Teradata Corporation SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3078

SWOT analysis of Teradata Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Teradata Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Teradata Corporation to benchmark its business & performance as compared to the competitors and industry. Teradata Corporation is one of the leading brands in the IT & Technology sector. The table below also lists the top Teradata Corporation competitors and elaborates Teradata Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Teradata Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
Teradata Corporation Brand Analysis
Parent Company

Teradata Corp.


Computer Services


IT & Technology

Tagline/ Slogan

Raising intelligence


Efficient Data Management Solutions

Teradata Corporation STP

Database software users for data warehousing, analytical applications

Target Group

Financial Institutions, Retailing, Manufacturing, Communication, Hospitality , Automotive, Gaming, Media, Transportation, Logistics, Oil Gas , Health Care, Consumer Goods Industries


Provider of best-in-class business intelligence solutions tailored to the needs of a wide variety of industries

Teradata Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Teradata Corporation. Strengths are:

1. Wide range of Data storage and data analytics solutions

2. Leaders in the focused area of data warehousing solutions

3. Good industrial partnership with the service providers and vendors

4. Good worldwide reach


Here are the weaknesses in the Teradata Corporation SWOT Analysis:

1. The brand has limited recall as compared to some of the other leading brands

2.Huge installation charges and expensive upgrades


Following are the Opportunities in Teradata Corporation SWOT Analysis:

1. Data intensive application

2. Digital Media

3. Government Sector gives a good opportunity

4. Increasing Enterprise solutions demand in the organization, which involve huge data processing


The threats in the SWOT Analysis of Teradata Corporation are as mentioned:

1. Huge global players like Oracle

2. Technological advancement

3. Global economy slowdown

Teradata Corporation Competition

Below are the top 5 Teradata Corporation competitors:

1. Baidu

2.Tencent holdings

3. Fiserv

4. Netease.com

5. NHN

The brandguide table above concludes the Teradata Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Teradata Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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