CMC Ltd SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2109

SWOT Analysis of CMC Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Tata Sons.


IT  Services


IT and Technology

Tagline/ Slogan

Your IT Partner


Well recognized Research and Development facility with excellence in systems engineering and integeration



Professional Services in Power, control systems, e-Gov applications. Government for providing  N Tier Solutions, E-Security, E-payments, Wide area networks, Private Sector for providing  Large ERP based solutions,  Packaged solutions (COTS) and ITES services

Target Group

Judiciary, Central and State Govt. Departments, Banks, Finance, Insurance and Securities, Licensing / Registration Departments,Educational Institutes


A premier IT solutions provider in the fast growing and competitive IT market

SWOT Analysis


1. Business model, combines both Hardware maintenance, IT services & IP portfolio for international and domestic markets

2. Successful transition from hardware maintenance provider to a solution provider of full cycle complex projects

3. Multi-faceted experience with over 10,000 employees

4. Leverage on domain skills to provide IT-centric solutions

5. Largest third party maintenance company in India

6. Repository of ready packages/software that can be replicated

7. Large client base, serviced over the years, that can be efficiently leveraged for greater wallet share through cross-selling

8. Trusted and Respected brand – Combination of ethics & culture of the TATA group and positive PSU legacy


1. Revenues mainly from price-sensitive domestic business

2. High exposure to government entities (Railways, Ports, Defence, Customs)

3. End-user industries and complex nature of projects lead to long sales cycles

4. Systems Integeration businesses witnessing emerging models with higher capital intensity


1. Growth through value addition and synergies

2. Surging domestic IT demand

3. Potential for leveraging domestic skills in international market and  with private sector clients

4. Leveraging product suites in various projects

5. Platform to launch and bid for large end-to-end IT services/ infrastructure management projects, jointly with TCS


1. Global IT companies entering Indian market expected to intensify Competition

2.  Revenues dependent on IT spending budgets



1. Redington Ltd.

2. Tulip telecom

3. Zenith computers

4. Total Hospitality Ltd.

5. VXL Instruments Ltd.

The table above concludes the CMC Ltd SWOT analysis along with its marketing and brand parameters.


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