Euro Multivision SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1152

SWOT Analysis of Euro Multivision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Euro Multivision

Parent Company

Euro Multivision Ltd.(Euro Group)


Computer Storage Devices


IT and Technology

Tagline/ Slogan

The Engineer’s Choice


Long lasting and durable products



CDR/DVDR and Photovoltaic cell users

Target Group

Entertainment, Education, Health Care, and Retail


100% Secure Data Storage

SWOT Analysis


1. Experienced Management

2. Strong Brand Visibility

3. Cordial Relationship between management and labour

4. Strong Dealer Network

5. They are ranked second among all the Optical storage media devices manufacturers in the country

6. Optimum utilization of manufacturing facilities

7. Fully Automated Plant and captive power plant

8. EML has tied up for the supply of machinery for the proposed manufacturing unit

9. Early mover advantage in photovoltaic business


1. The brand has limited global presence

2. Company is new to photovoltaic industry, so it could face challenges


1. Increasing domestic demand for optical storage media

2. Antidumping Duty on CD-Rs

3. For photovoltaic business Growth of the Industry gives good opportunity

4. For photovoltaic business  encouragement by the Government


1. For CD/DVD business rise in polycarbonate prices is a key risk

2. Slow down in the global optical media market

3. Faster-aster-than-expected penetration of high speed broad-band

4. A change in policies at the government level, cutting/taking away capital expenditure subsidies on Investments in  Photovoltaic’s is another key risk



1. Moser Baer

2. Zenith Computers

3. TVS Electronics Ltd.

4. Compuage Infocom

The table above concludes the Euro Multivision SWOT analysis along with its marketing and brand parameters.


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