Compal Electronics SWOT Analysis, USP & Competitors

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SWOT Analysis of Compal Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compal Electronics

Parent Company

Compal Electronics Inc.


Computer Hardware


IT and Technology

Tagline/ Slogan



Delivering IT products which are more in line with consumer’s need



Worldwide Computer hardware and electronic purchasers

Target Group

Companies selling notebooks, computer equipments and other electronic like servers, Smartphone, digital TV under their brand name


High quality IT products deliverables

SWOT Analysis


1. Joint venture with Lenovo to make laptops in China

2. Strong R&D department focusing on new advancement
3.  Second Largest notebook manufacturer worldwide
4. Strong relationship with leaders in Computers selling like Dell, HP, Acer


1. They are not known for selling notebooks, under their own brand name to customers, despite being known as an OEM supplier

2. Mainly depended on notebooks for revenue


1. Huge emerging market still to be penetrated for net book users

2. Increasing demand of Smartphone

3. Increasing innovation, which leads to new products design


1. Geopolitical risk for Compal Electronics
2. Decreasing demand of Netbooks

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown



1. ASUSTek  Computer Inc.
2. Benq Corporation
3. Celestica Inc.

4. Quanta Computers

The table above concludes the Compal Electronics SWOT analysis along with its marketing and brand parameters.


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