Edion SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1045

SWOT Analysis of Edion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Edion Corporation


Computer & Electronics Retail


IT and Technology

Tagline/ Slogan

We wish to make the lives of customers more comfortable through the home appliances we provide; We wish to deliver new experiences to our customers


Customer focused high quality product  delivery



People purchasing  electronic, electrical and technological goods and related services

Target Group

Middle and upper middle class individuals


Customer centric product delivery stores

SWOT Analysis


1. Tailored solution for customers

2. Broad product offering for the customers

3. Deliver quality products

4. Wide network of stores and Pan Japan presence

5. Strong brand reputation among the competitors as well


1. E-commerce solutions needs to be focused upon

2. Brand presence not much in international market


1. Growth in E-business increasing reach

2. Growing in rural markets

3. Increasing number of stores, to extend distribution channel


1. Competitors strengthening position

2. Decreasing profit margins

3. Increasing manpower cost



1. Joshin Denki Co Ltd

2. Izumiya Co Ltd

3. Bic Camera Inc

The table above concludes the Edion SWOT analysis along with its marketing and brand parameters.


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