Wistron SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1689

SWOT Analysis of Wistron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Wistron Corporation


Computer Hardware


IT and Technology

Tagline/ Slogan

Innovative technology service


Quality assurance



Worldwide purchasers of design, ICT products and after sales services

Target Group

Companies selling notebooks, computer equipments and other electronic like servers, Smartphone, digital TV under their brand name and also companies requiring after sales service of IT and electronics products for their customers


A global original design manufacturer of Information, Communication and Entertainment electronics products

SWOT Analysis


1. Comprehensive Offerings

2. Wide presence and visibility

3. Strong financial performance and Increasing profits

4. Huge employee strength of around 50,000+
5. Leaders in original design manufacturing


1. Limited liquidity position and lesser market share

2. Less brand imagery among the global population


1. Wistron and Microsoft entered into an agreement that offered coverage under Microsoft's exclusive rights portfolio for Wistron products

2. Increasing the patents

3. Increasing innovation, which leads to new products design


1. Geopolitical risk for Wistron
2. Technology becoming obsolete

3. Decreasing demands of notebooks



1. ASUSTek  Computer Inc.
2. Compal Electronics
3. First international Computers Inc.

The table above concludes the Wistron SWOT analysis along with its marketing and brand parameters.


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