SWOT Analysis of Quanta Computer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Quanta Computer |
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Parent Company |
Quanta Computer Inc. |
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Category |
Computer Hardware |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Delivering quality product at economical pricing |
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Quanta Computer STP |
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Segment |
Worldwide Computer hardware and electronic purchasers |
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Target Group |
Companies selling notebooks and other electronic like servers, Smartphone, digital TV under their brand name |
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Positioning |
Value to the user |
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Quanta Computer SWOT Analysis |
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Strengths |
1. Efficient resource utilization 2. Strong R&D department focusing on new advancement 5. Strong relationship with leaders in Computers selling like Dell, Apple |
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Weaknesses |
1. Market share is limited due to presence of plenty of competitors 2. Small product line as compared to industry leaders |
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Opportunities |
1. Huge Emerging market still to penetrated for net books users 2. Increasing demand of Smartphone 3. Increasing innovation, which leads to new products design |
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Threats |
1. Geopolitical risk for Quanta Computers 3. Low profit margins 4. Technology becoming obsolete 5. Global Economic turndown |
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Quanta Computer Competition |
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Competitors |
1. ASUSTek Computer Inc. |
The brandguide table above concludes the Quanta Computer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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