Quanta Computer SWOT Analysis, Competitors & USP

Quanta Computer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Quanta Computer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quanta Computer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Quanta Computer is one of the leading brands in the IT & Technology sector.

The article below lists the Quanta Computer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Quanta Computer SWOT Analysis:

SWOT Analysis of Quanta Computer

For Quanta Computer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Quanta Computer Strengths

The strengths of Quanta Computer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Quanta Computer :

1. Efficient resource utilization

2. Strong R&D department focusing on new advancement
3. Largest notebook manufacturer worldwide
4. Large number of employee strength focusing on new business opportunities for the company

5. Strong relationship with leaders in Computers selling like Dell, Apple

Quanta Computer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Quanta Computer SWOT Analysis:

1. Market share is limited due to presence of plenty of competitors

2. Small product line as compared to industry leaders

Quanta Computer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Quanta Computer SWOT Analysis:

1. Huge Emerging market still to penetrated for net books users

2. Increasing demand of Smartphone

3. Increasing innovation, which leads to new products design

Quanta Computer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Quanta Computer are as mentioned:

1. Geopolitical risk for Quanta Computers
2. Decreasing demand of Net books

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown

Quanta Computer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Quanta Computer:

1. ASUSTek  Computer Inc.
2. Benq Corporation
3. Celestica Inc.

4. Compal Electronics

Hence this concludes the Quanta Computer SWOT analysis.

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About Quanta Computer

Quanta Computer Overview
Parent Company	Quanta Computer Inc.
Category	Computer Hardware
Sector	IT & Technology
Tagline/ Slogan	-
USP	Delivering quality product at economical pricing
Quanta Computer STP
Segmentation	Worldwide Computer hardware and electronic purchasers
Target Market	Companies selling notebooks and other electronic like servers, Smartphone, digital TV under their brand name
Positioning	Value to the user

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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