Nippon Electric Glass SWOT Analysis, Competitors & USP

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SWOT Analysis of Nippon Electric Glass with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Electric Glass

Parent Company

Nippon Electric Glass Co. Ltd




IT & Technology

Tagline/ Slogan



High, and unparalleled expertise in the glass industry

Nippon Electric Glass STP


Production and sale of specialty glass products; manufacture and sale of glassmaking machinery

Target Group

Manufacturers of electronics, medicine, building industries


Technology with sustainability

Nippon Electric Glass SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nippon Electric Glass :

1. Specialisation and expertise in the core business of glass supplies for various industries
2. Strong employee base of about 2000 employees
3. Participation in numerous international exhibitions improves its credibility and visibility

4. The company is one of the largest manufacturers of glass for LCD screens in the world

5. Also has expertise in manufacturing glass for solar cells


1. Administrative and manufacturing outlets present mainly in Japan and the far east – makes it difficult to tap onto global demands
2. Most of the demand comes from China, where growth has been sluggish in the recent years
3. Weak financial performance has dampened company’s image with shareholders


1. Automobiles, energy, and advanced medical care are some of the markets in which the company can expect long-term, stable growth
2. Growing demand for smartphones, tablets, laptops and televisions would be a boost for sale of glass
3. Recently made M&As to prove profitable through inorganic growth


1. Prolonged Eurozone crisis and sluggish growth in China market
2. Weakened financial position may hamper R&D capabilities
3. High number of outstanding shares may lead to further financial hurdles

Nippon Electric Glass Competition


Below are the 5 main Nippon Electric Glass competitors :

1. Asahi Glass Company, Limited

2. Gerresheimer Glass Inc.

3. PPG Industries, Inc.

4. Luoyang Glass Co Ltd

5. Compagnie de Saint-Gobain

The brandguide table above concludes the Nippon Electric Glass SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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