Binatone SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1742

SWOT Analysis of Binatone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Fixed line, mobile and two way radio manufacturers


IT & Technology

Tagline/ Slogan

Innovation you can afford


Innovative products with unique designs



Fixed line, mobile phones, baby monitors, tablets

Target Group

Households for their fixed line telephones


Innovative products for everyone

SWOT Analysis


1. Market leader through the licensing Motorola Video Baby monitor
2. Legacy products such as the brick re-launched
3. High battery power of mobile phones and tablets
4. Launched the first android run landline phone

5. The company has also produced android based tablets for kids

6. Global presence in Europe and also Asian countries


1. Rise in use of mobile phones leads to reduction in sales of fixed line telephones
2. Less number of offerings in each category


1. Introduce wide variety of phones in the mobile segment
2. Can capitalize on battery power in this segment
3. Provide innovative designs in mobile phone category as well


1. Lower cost product offerings in the baby monitor segment
2. Replacement of fixed lines with mobile phones



1. Panasonic phones
2. VTech communications


The table above concludes the Binatone SWOT analysis along with its marketing and brand parameters.


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