Binatone SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2139

SWOT Analysis of Binatone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Fixed line, mobile and two way radio manufacturers


IT & Technology

Tagline/ Slogan

Innovation you can afford


Innovative products with unique designs

Binatone STP


Fixed line, mobile phones, baby monitors, tablets

Target Group

Households for their fixed line telephones


Innovative products for everyone

Binatone SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Binatone :

1. Market leader through the licensing Motorola Video Baby monitor
2. Legacy products such as the brick re-launched
3. High battery power of mobile phones and tablets
4. Launched the first android run landline phone

5. The company has also produced android based tablets for kids

6. Global presence in Europe and also Asian countries


1. Rise in use of mobile phones leads to reduction in sales of fixed line telephones
2. Less number of offerings in each category


1. Introduce wide variety of phones in the mobile segment
2. Can capitalize on battery power in this segment
3. Provide innovative designs in mobile phone category as well


1. Lower cost product offerings in the baby monitor segment
2. Replacement of fixed lines with mobile phones

Binatone Competition


Below are the 2 main Binatone competitors :

1. Panasonic phones
2. VTech communications


The brandguide table above concludes the Binatone SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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