Datel SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1392
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SWOT analysis of Datel analyses the brand/company with its strengths, weaknesses, opportunities & threats. Datel is one of the leading brands in the IT & Technology sector. The table below also lists the top Datel competitors and elaborates Datel segmentation, targeting, positioning & USP.

Datel

Parent Company

Datel

Category

Gaming console peripherals and electronics

Sector

IT & Technology

Tagline/ Slogan

Advanced gaming technology

USP

Continued investment in latest technology

Datel STP

Segment

Replacement keyboards for ZX Spectrum, PlusD disk interface, Action Replay series

Target Group

Teens and professional gamers

Positioning

Helps gamers beat games at the press of a button providing easy access to different parts of the game not normally viewable to the player

Datel SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Datel. Strengths are:

1. Established reputation for developing innovative videogame peripherals
2. Action Replay, its main product has been the market leader in the game enhancer market
3. Has developed Action Replay game enhancer for all gaming consoles including the latest ones
4. It is supported by its huge staff of developers and code hackers through its site codejunkies.com

5. Codejunkies has a huge following among professional gamers attracting over half a million visitors per month

Weaknesses

Here are the weaknesses in the Datel SWOT Analysis:

1. Regular updates required by the customer for Action Replay causing criticism from gamers
2. Some Action Replay devices corrupt the original gaming device rendering it unusable
3. Using Action Replay causes loss of data for some customers

Opportunities

Following are the Opportunities in Datel SWOT Analysis:

1. The company can look at developing their own games
2. Since they have the technology, the company can expand its products to include original gaming consoles and not only peripherals
3. Expand into the Asian and American markets to tap into the demand of professional gamers

Threats

The threats in the SWOT Analysis of Datel are as mentioned:

1. Regulators might impose a ban on developing game enhancers
2. Original game developers like Sony and Microsoft might sue Datel for developing game enhancers
3. Free game enhancers available online are a source of threat to Datel

Datel Competition

Competitors

Below are the top 3 Datel competitors:

1. GameShark
2. Code Breaker
3. Multiface


The brandguide table above concludes the Datel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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