Digifusion SWOT Analysis, USP & Competitors

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SWOT Analysis of Digifusion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Beko electronics


Consumer Electronics


Consumer Electronics

Tagline/ Slogan



First producer of freeview personal video recorders for recording two TV channels simultaneously



Terrestrial Televisions and receivers

Target Group

Home users


Large backup storage for recording a number of channels

SWOT Analysis


1. Very well-known brand as part of Beko Television stable
2. Provides a 14 day electronic prgramme guide for customers
3. Large backup storage of more than 80 gb to record channels
4. Provides an option to record two channels simultaneously

5. Beko is a partner of the FA cup, Turkish Basketball league, German basketball league and the Russian Basketball league


1. Small range of products
2. Quality of products is not up to the standard as offered by competitor products
3. Sluggish growth in the Television market due to the economic downturn
4. High cost of spare parts for the production of digital TVs are leading to a rise in the price of TVs

5. Lack of high number of offerings in the digital market is a weakness that the company has to overcome


1. Expansion into the digital market will help to maintain its market share
2. Beko could launch its own set top boxes which would help boost the sales of its freeview PVRs


1. International players like Samsung and LG could reduce the market share of Beko televisions
2. A price war could ensue between these international players and Beko
3. Shift of consumers to digital tvs and LCD/LED offerings in the market could lead to a decrease in profits



1. Thomson Freeviwer
2. Samsung
3. LG


The table above concludes the Digifusion SWOT analysis along with its marketing and brand parameters.


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