WPG Holdings SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1011

SWOT Analysis of WPG Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WPG Holdings

Parent Company

WPG Holdings




IT & Technology

Tagline/ Slogan



Wide range of semiconductor components support



semiconductor components

Target Group

original equipment manufacturers, major semiconductor companies


One stop shopping for all semiconductor components

SWOT Analysis


1. Rated the best semiconductor distributor in Asia by both customers and suppliers
2. Caters to a wide variety of semiconductor products
3. Sales growth far above the 5 year average growth in the sector
4. Present in 130 locations across the world

5. Extensive distribution channels and wide geographical coverage in the Asia Pacific region


1.Facing low margin with the products it is selling
2. Highly competitive sector means market share growth is restricted


1.Increasing demand from emerging markets
2.Growing sales of smartphones, tablets across the world


1.Competition from other companies in the sector
2.Most of the top electronic brands are US based and economic slow down in that country affects its topline
3.Needs huge R&D spend to meet the rapid technological changes



1.Supreme electronics
2.WT Microelectronics
3.Edom technology Co. ltd


The table above concludes the WPG Holdings SWOT analysis along with its marketing and brand parameters.


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