Watkins Electric Music WEM SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 1068

SWOT Analysis of Watkins Electric Music WEM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Watkins Electric Music WEM

Parent Company

Watkins Electric Music




IT & Technology

Tagline/ Slogan



70 years in music

Watkins Electric Music WEM STP


Electronic music instruments

Target Group



Provider of equipment for the music of 60s and 70s

Watkins Electric Music WEM SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Watkins Electric Music WEM :

1. Kind of vintage equipment being sold
2. Legacy and a strong history in providing music equipment
3. Proven expertise in making vintage equipment

4. The company nowadays focuses on accordions and a new handmade version of the CopiCat tape echo units


1. Out dated instruments provider
2. Currently being run as a scaled down version of the original company
3. No innovation in products being sold


1. Expand into other emerging markets to tap demand
2. More marketing and advertising


1. Increased popularity of other music instruments & subtitutes like computers
2. Increased competition from competitors
3. Economic slowdown

Watkins Electric Music WEM Competition


Below are the 3 main Watkins Electric Music WEM competitors :

1. Fender

2. Yamaha

3. Ashdown Engineering

The brandguide table above concludes the Watkins Electric Music WEM SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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