Chartered Semiconductor SWOT Analysis, Competitors & USP

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SWOT Analysis of Chartered Semiconductor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chartered Semiconductor

Parent Company



Semiconductor manufacturing


IT & Technology

Tagline/ Slogan



Technically strong

Chartered Semiconductor STP


Semiconductor fabrication

Target Group

Fabless semiconductor companies


Wide expertise areas

Chartered Semiconductor SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chartered Semiconductor :

1. Once the world's third largest dedicated independent semiconductor foundry
2. Alliances with AMD, IBM,Infineon, Samsung and agree systems
3. Acquired by the main stockholder of GlobalFoundries, a joint venture between AMD and Advanced Technology Investment Company(ATIC)

4. The company has over 5000+ employees


1. Dependence on third party contractors

2. Competitive segment means very little market share


1. Increasing demand for semiconductor components by increased use of electronics devices
2. Rise of more fabless semiconductor companies


1. Increased competition from Taiwanese firms
2.Threat from vertically integrated semiconductor companies

3. Unfavorable govt policies and economic recession

Chartered Semiconductor Competition


Below are the 2 main Chartered Semiconductor competitors :

1. Taiwan Semiconductor Manufacturing Company
2. United Microelectronics Corporation

The brandguide table above concludes the Chartered Semiconductor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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